Experience

• 

  Think Tank RSE

  • Chief Operations Officer

    • Dec 2023 - Present
• 

  Orange

  • Senior Manager Marketing Consumer Segments & Business Development

    • May 2021 - May 2022

    - Developed business strategy for new revenue streams namely e-Health, e-Education, Security, Farm & Agriculture, Energy, Insurance and set an innovative Go-To-Market Strategy to effectively increase their market penetration- Developed segmented customer value proposition for each market segment : high value customers, households, mass market, youth- Ensured devices market penetration & stock management- Managed marketing OPEX & CAPEX in order to create value for the company and drive efficiency in marketing activities- Developed an innovative marketing plan to increase data penetration through customer lifestyle- Ensured Compliance Risk Management process is part of the Go-To-Market and in accordance with law and regulation guidelines- Lead the team to deliver the business plan that will support the financial plan of the consumer segments and business development department- Organized weekly, monthly and quarterly business review with the team to identify areas of improvement and for performance gap analysis, to adjust the initial plan and to identify staff that need specific development plan while anticipating on divisional gap analysis for operational review that will help top management to make decision and understand the trend of business KPIs monitored.- Ensured knowledge sharing and coaching within the division- Participated to the marketing executive committee and shared consumer segments and business development inputs

  • Head of Marketing Segments, Multiservices & Data LifeStyle Animation department

    • Feb 2021 - Jul 2021

  • Head of Marketing Segments Department (HVCs, SOHO, Youth, Rural)

    • Feb 2018 - Feb 2021

    - Multi-canal marketing, Distribution Network Animation, Sales performance, Value management* Designed Marketing strategic plan for each segment as well as business planning* Implemented an innovative Go-To-Market strategy in a digital context so as to boost smartphone & data penetration rate per segment (customer value proposition, gross adds, net adds optimization)* 4G boost plan to migrate 2G/3G customers while improving their internet experience with the network* Designed an accurate segmentation to adress each market segment considering it specialties* Drove revenue through value management (Segmented offers, targeted tactical actions, products performance analysis, etc.)

  • HVC Market Manager

    • Dec 2016 - Feb 2018

    - Digitalisation, Project management, Product launch & development, Competitive intelligence* Designed new offers (project’s framework, strategic focus, business plan, go-to-market actions)* Followed product implementation& launch including related costs & liaised with technical team to ensure compliance with product specifications* Ensured all project deliverables are delivered on time by all stakeholders (digital, products & services, financial, go-to-market, communication, customer service & CBM departments)- Uniquely positioned to develop a loyalty program driving customer engagement- Increased data traffic penetration (from 4% to 19%)- Customer Value Management & Digitalisation* Anticipated revenue drop by tactical actions : designed a segmentedoffer that resulted in ARPU increase by 25% (Month On Month Performance –September vs August 2017)* Seasonality management with promotional actions including customized offers resulting in Business global Revenue increase by 2%* Customer behavior analysis : usages analysis (voice, data), churn forecasted & implemented measures in order to increase business profitability- Loyalty program digitalization : digital marketing strategy, loyalty card digitalization* Set up strategy to improve high value customers journey within Orange agencies and call centers* Worked in close cooperation with CRM team for Premuim offers & DB to be integrated in the CRM- Vendor management services & Business development* Ensured contractual commitments are drawn up and being fulfilled * Managed bids & contracts renewal with the financial, legal & procurement departments* Coordinated contracts signing and contributed in searching and diversifying new trading partners

  • B2B Market Manager (Key Accounts & Small&MediumEnterprises)

    • Jun 2016 - Dec 2016

• 

  Coca-Cola Bottling Luanda S.A.R.L

  • Luanda - ANGOLA

  • Country Project Manager Route-to-Market (RTM) / CASTEL GROUP

    • Oct 2015 - May 2016
    • Luanda - ANGOLA

    GROUPE CASTEL (BGI)

• 

  BRACONGO - Brasseries du Congo

  • Kinshasa - Democratic Republic of Congo

  • Geolocation Project Manager & Business Performance Analyst / CASTEL GROUP

    • Jun 2015 - Sep 2015
    • Kinshasa - Democratic Republic of Congo

    GROUPE CASTEL (BGI)

• 

  eXponentia / JV of Valeo, Johnson Controls, Gat...

  • Paris - La Defense

  • Project Marketing Manager Europe

    • Oct 2013 - Oct 2014
    • Paris - La Defense

    * Sales performance analysis, quantitative reportings for the sales & marketing management* Brand positioning in collaboration with the company's providers and shareholders so as to promote new services/Products during European events such as EquipAuto (Paris), Mechanex (Manchester City),...

• 

  Western Union

  • Paris - La Defense

  • Client & Sales Support Specialist

    • Mar 2013 - Sep 2013
    • Paris - La Defense

    * Sales Performance analysis on a weekly/monthly and annual basis- Market analysis to retain agents/ Competitors analysis and geomapping- Bonus calculation system and settlement reports/ Transaction and revenue reports- Activity and visits report of BDEs (reports extraction via Salesforce, Wuams,...

• 

  General Motors

  • Argenteuil - France

  • Key Accounts Fleet Sales Coordinator

    • Jul 2012 - Feb 2013
    • Argenteuil - France

    * Control of commercial activity on the key accounts and Long Term Clients* Managing the key account commercial activities with with subsidiaries and interfacing with key account Fraikin as well as Financial and Marketing departments.* Business performance analysis monthly/ Performance monitoring...

• 

  MRSI (Marketing Research Services, Inc.) now OR...

  • London, United Kingdom

  • Telemarketer/Market researcher & Data Entry Operator

    • Jun 2011 - Jan 2012
    • London, United Kingdom

    * Interviewing customers over the phone to find out if they were satisfied with the service they received, this service could have been from a number of Company’s such as Tesco, Marks and Spencer, Barclays.* Making sure I spoke clearly and in a manner that was easy to understand* Taking down n...

• 

  London School of Business & Finance (LSBF)

  • Student

    • 2011 - 2012
• 

  River Island

  • London, United Kingdom

  • Sales Advisor

    • Nov 2010 - Jan 2011
    • London, United Kingdom

    * Worked as a temp during the Chrismas period* Ensuring every style ans size is available on the shop floor and replenishing* Identifying any product gaps on the floor and alerting the product team* Handling deliveries: process delivery in line with River Island guidelines* Cashiering, handling a...

• 

  BAMALOND LTD Import/Export

  • London, United Kingdom

  • Marketing and Sales Assistant

    • Apr 2010 - Sep 2010
    • London, United Kingdom

    * Setting up meetings with clients and flow analysis of products* Completion of monitoring tools for company representatives* Strategic analysis of wholesalers and setting up of action plans* Sales negotiations and management of daily sale of products* Establishment of transportation logisti...

• 

  Alumni Groupe Sup de Co La Rochelle

  • La Rochelle Area, France

  • Marketing and Communications Assistant

    • Apr 2009 - Sep 2009
    • La Rochelle Area, France

    * Promoting and organising events internally and externally* Evaluating logistics and performance aspects of the event such as budget, room rentals and expenditures* Community management (Facebook, Twitter, LinkedIn, Badoo, hi5)* Phoning, e-mailing campaign, invoices estimation and management*...

• 

  VILLAGE QUEBECOIS D'ANTAN

  • Drummondville, QC, Canada

  • Marketing and Communications Assistant (Public Relations and Press Relations)

    • Apr 2008 - Sep 2008
    • Drummondville, QC, Canada

    * Establishing partnerships (prospecting, negotiation, transaction management) * Managing relationships with advertisers and agencies, business newsletter* Identifying, developing and evaluating the company's marketing strategy, based on knowledge of its objectives, market characteristics,...

• 

  MTN Cameroon

  • Douala (Cameroon)

  • Corporate Communications Assistant

    • Feb 2007 - Aug 2007
    • Douala (Cameroon)

    * Monitoring e-mailing campaign* Sales promotions via showrooms for new subscriptions and promotions presentation* Providing customers with questionnaires to evaluate their satisfaction* Assisting in the creation of the design of communication media (internal magazine, leaflets, booklets)* Compet...