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Bio

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Santosh Kumar, a seasoned executive with a strong background in operations management and digital marketing, currently serves as Associate Director of Operations at MediaMint in Hyderabad, Telangana, India. With over 4 years of experience at Paragon Digital Services Pvt Ltd, where he led client accounts across all regions and managed a team of 400+ members, Santosh has developed a proven track record of driving business growth, optimizing operations, and fostering a competitive work environment. He holds a Master of Business Administration (MBA) from Loyola Institute Of Business Administration and has earned certifications in digital marketing, Microsoft Office, and web designing.

Credentials

  • Digital Marketing
    Loyola Institute Of Business Administration
    Jan, 2019
    - Apr, 2026
  • MOS
    Microsoft Certifications
    Sep, 2016
    - Apr, 2026
  • Diploma in web designing
    Animaster Academy-college-for-excellence-in-animation
    Aug, 2006
    - Apr, 2026
  • Google Ads Fundamental
    Google
    Dec, 2018
    - Apr, 2026
  • Google Ads- display certification
    Google
    Dec, 2018
    - Apr, 2026

Experience

  • MediaMint
    • Hyderabad, Telangana, India
    • Associate Director of Operations
      • Jul 2023 - Present
      • Hyderabad, Telangana, India

    • Professional Freelancer
      • Jun 2023 - Jul 2023

    • India
    • Advertising Services
    • 700 & Above Employee
    • Associate Director
      • May 2020 - May 2023

      As the Business Vertical Head for Display and Programmatic at Dentsu, I am responsible for leading client accounts across all regions, managing a team of 400+ members who provide end-to-end campaign management, reporting, and optimization activities to our clients. My key responsibilities include collaborating with the sales team to pitch for new opportunities, identifying potential growth within existing clients, and ensuring a seamless transition into Dentsu's operational environment.As part of my role, I identify and mentor at least two layers of managers and operations leads as part of our succession planning. I also take ownership of key strategic initiatives, business development, cost-budget management, and organizational growth.As a member of the strategic think tank, I identify, evaluate, and operationalize objectives for 2022-23. Some of the key initiatives identified for this cycle include implementing a blended training model and job crafting to enhance the skills and expertise of our team members.In addition to my role as a Business Vertical Head, I also headed the Organizational Integration & Transformation Program (DGS) as a Project Lead. This program involved collaboration between different verticals and functions within the Media Service line, with the goal of enhancing our operations and service offerings to better meet the needs of our clients.

    • Senior Manager
      • Apr 2019 - Apr 2020

      As the leader of Display Programmatic and Key Account Services, I was responsible for driving the overall business and revenue performance for all US-based client engagements. I have worked with some of the biggest players in Display Programmatic advertising and led one of the largest Social media marketing teams as part of the key account services. I oversaw business continuity of operations and plan strategic distribution of businesses among locations. I collaborate with leaders from cross-functional teams and L&D, sharing best practices to develop an org-wide learning and development strategy. In my role, I closely work with the account services team and clients to ensure seamless delivery of key metrics as per the SLAs/SOWs.

    • Manager - PMO
      • Aug 2018 - Apr 2019

      As a Program Manager, I managed a team of 100+ members for a high-profile client. Our primary focus was on campaign management, reporting, data assurance, and campaign optimization. I wasresponsible for all aspects of client engagement, including SLA obligations, compliance requirements, business continuity, and process improvements.In addition, I take a hands-on approach to strategic initiatives, business development, cost and budget management, and people development and engagement. I create a competitive work environment for all levels of employees and provide coaching and mentoring to help Associate Account Managers achieve their business and personal goals. With my guidance, our team consistently meets and exceeds key performance metrics, driving exceptional results for our clients.

  • RR Donnelley
    • Chennai Area, India
    • Associate Operations Manager
      • Jan 2015 - Aug 2018
      • Chennai Area, India

      As a service delivery leader, I have had the privilege of managing over 200 team members, delivering valuable business insights and presentation services to Big-4 consulting groups around the world. My responsibilities have included overseeing client engagements, ensuring SLA obligations and compliance requirements are met, and identifying opportunities for business continuity and process improvements.In addition to managing operations, I was instrumental in driving strategic initiatives, managing costs and budgets, and developing a competitive work environment that fosters people development and engagement. My approach to leadership includes setting up business and personal goals for team managers and providing adequate coaching and mentoring to ensure their success.Through my leadership and management of a team of 10 managers, I was able to deliver on key business expectations and generate an annualized revenue of 2MM$. I have also successfully handled multi-geographic stakeholders across North America, Europe, Asia Pacific & South East Asian countries, resulting in the successful delivery of complex process transitions and optimization through automation.

    • Assistant Manager
      • Sep 2012 - Dec 2014
      • Cochin - Kerala

      As a Global Studio Manager for Core Design Services, I successfully led a team of 40+ professionals across multiple work streams, including graphic design, multimedia, video production, and presentation support. My responsibilities included overseeing client and people management, ensuring compliance with SLA obligations, and managing business continuity, process improvements, and invoice management. Additionally, I was able to identify and capitalize on opportunities to cross-sell our services to prospective clients by understanding their unique requirements. Through strategic initiatives and continuous improvement, I expanded the team from 8 members to 65 FTE within 12 months, resulting in a significant increase in our capabilities and revenue.

    • Client Manager
      • Sep 2007 - Sep 2012
      • Chennai

      Led a team of 40+ Presentation Specialists providing top-notch Presentation Support & Desktop Publishing services to a global Investment Banking firmResponsible for ensuring all direct client communication and escalations were handled promptly and efficiently, and that all SLAs were met or exceededCollaborated closely with account/operations leads to ensure successful project management and exceptional client engagement throughout the entire lifecycle of each project

    • 2D Animator
      • Aug 2006 - May 2007

      • Expert in designing impactful and engaging Home pages, Launch Pages, Flash Banners and animations for various digital platforms• Proficient in images correction and maintenance of the entire graphic part in e-learning courses• Experienced in collaborating with cross-functional teams, including project managers, developers, and instructional designers, to deliver high-quality designs within tight timelines• Always staying up-to-date with the latest design trends and technologies to enhance visual appeal and user experience• Proven ability to balance creativity with functionality to create designs that meet business objectives and drive results.

  • HSBC
    • Chennai
    • Service Advisor
      • Nov 2004 - Aug 2006
      • Chennai

      • Providing exceptional customer service and support to HSBC's Premier customers through inbound calls• Educating customers about HSBC's products and services, addressing their queries and concerns, and recommending solutions that best fit their financial needs• Cross-selling personal and home loans, insurance, and credit cards, and opening new personal banking accounts for prospective customers• Resolving complex issues and complaints by collaborating with other departments within the bank to ensure timely and satisfactory resolution• Consistently meeting and exceeding sales targets while maintaining the highest standards of customer service

Education

  • 2023 - 2025
    Loyola Institute Of Business Administration
    Master of Business Administration - MBA, Operations Management and Supervision
  • 2001 - 2004
    SRM Arts and Science College
    Bachelor of Science (BSc), Design and Visual Communications, General
  • 1987 - 2001
    KPCVSS
    High School, Computer Science
  • 1987 - 2001
    Kola Perumal CSS school
    High School Diploma, Computer Science

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising Services”

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