Experience

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  Sellesta

  • Yandex Digital Marketing Manager/CSM

    • Oct 2023 - Jul 2024

    Responsible for developing and executing marketing strategies to drive customer acquisition and retention. Built strong customer relationships, strengthen account growth, and consistently exceeded targets.

    Led marketing initiatives that increased conversions by 20% while reducing CPA by 30% across client campaigns.

    Managed a portfolio of clients, improving client satisfaction by 15% through tailored strategies and personalized communication while launching new AI services for LATAM markets.

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  Media.Monks

  • Digital Marketing Manager

    • Aug 2020 - 2024

    Created, coordinated, and executed paid media strategies worldwide for AAA companies, including Google, Sunrun, and CAVA, aligning organic and paid efforts to increase revenue.

    Successfully managed Google Ads, Meta Ads, Linkedin Ads, X Ads campaigns increasing conversions by 36%, reducing CPA by 18% and lowering costs by 10% within the allocated budget.

    Improved overall campaign effectiveness by optimizing digital strategies, resulting in a 35% reduction in production time and a 20% increase in lead generation.

    Led digital marketing efforts that contributed to a 30% increase in overall revenue across key client campaigns.

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  Waze

  • Ad Ops Coordinator

    • Sep 2018 - Mar 2019

    Responsible for the effective execution of digital display campaigns across North Latin America. Smooth implementation, ad-trafficking and ad-management of different brand campaigns.
    Timely delivery of all creative materials and their compliance with publisher specs and also brand policies.
    Ensure appropriate tracking for all relevant parties in order to accurately measure and help achieve campaign objectives.
    Monitor campaign deliver and suggest optimization solutions.

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  Grupo Salinas

  • Events Manager

    • Mar 2018 - Aug 2018

    Development, production, and delivery of projects from proposal to execution.

    Delivering events on time, within budget, and meeting expectations.

    Establishing, communicating, and maintaining deadlines and priorities for each project.

    Communicating, maintaining, and developing client relationships.

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  Grupo Empresarial Opera

  • Marketing Manager

    • Mar 2016 - Aug 2018

    Managed all marketing operations including design, social media, development and production of internal materials (signs, recipe books, manuals), creation of costing and implementation of promotions for one of Mexico's top fast food franchise operators, surpassing growth objectives by 20%.

    Managed and negotiated the integration of our brand into new digital platforms using different means of communication for awareness and precise marketing.

    Manage a 2 person marketing team in charge of developing and deploying a completely new fast food franchise expected to open 6 stores in 2018. Responsible for managing and developing budgets, visuals, rules, POS materials and logistics including dealing with providers and ensuring everything its done on time.

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  Tecnológico de Monterrey Campus Ciudad de México (ITESM CCM)

  • Professor of Digital Design and Creativity

    • Aug 2014 - Dec 2018

    I've been teaching digital design and creativity imparting classes for more than 3 consecutive years, with more than 100 students. Rated top teacher of my area by both students and the institution.

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  Makken

  • Multimedia Designer

    • Aug 2014 - Dec 2016

    Designed and executed a variety of digital campaigns on social media such as Facebook, Instagram and Twitter for various AAA brands such as Larousse, Scribe and Sico.

    Worked on Sico - Destino Riviera Maya campaign, reviewing and generating digital content, including videos and social media posts.