Experience

• 

  Lux Industries Limited

  • KOLKATA

  • Business Head

    • Jun 2023 - Present
    • KOLKATA

    Create revenue, growth and operational excellence for the new venture - Premium innerwear business. Managing cross functional team, overseeing all aspects of business and transformation across pan India

• 

  Page Industries Ltd

  • New Delhi, Delhi, India

  • Senior Regional Sales Manager

    • Nov 2021 - May 2023
    • New Delhi, Delhi, India

    Generated revenue of INR 245 Cr. by rolling out ARS, SFA, DMS and MBO transformation projects & leading a team of professionals.

• 

  J.G.Hosiery Limited

  • Kolkata, West Bengal, India

  • National Sales Manager

    • Jan 2020 - Oct 2021
    • Kolkata, West Bengal, India

    Based in Mumbai & Kolkata. Managed the channel & distribution sales. Brand managing: Innerwear & Outerwear brands- Macho, & Macho Hint. Works closely with the Director. An entrepreneurial approach to work, handling multifunctional responsibilities.Achievement of distribution, display & sales objectives through effective team work with ZSM’s, RSM’s, ASM’s & SO’s. Successfully launching Macho Hint – mid premium, men’s Innerwear & outerwear brand pan India. Rolling-out of SFA within short span of my joining to own and lead the sales vision and action plan. Continuously monitor the pricing patters within the market, scheme design, competitor moves, monitoring supply chain & collections, manages trade conflicts. Building strong process oriented GTM.

• 

  Page Industries Ltd

  • Mumbai Area, India

  • Senior Regional Sales Manager

    • Oct 2015 - Dec 2019
    • Mumbai Area, India

    Joined during October 2015 as Regional Sales Manager, based out at Kolkata managed entire Eastern region of India with brand JOCKEY. Received appreciation for my immense contribution in developing eastern markets; transferred & promoted as Senior RSM-Western region based out of Mumbai during January 2018, managed 200 crores business with team of 23 sales professionals. Successfully rolled out technology enabled secondary sales processes - DMS / SFA/ARS etc. Managed end to end responsibilities of driving core GTM parameters like; productivity, effective coverage, increase in drop size, rural distribution model, products assortments etc.

• 

  Wipro Consumer Care and Lighting

  • Kolkata Area, India

  • Zonal Sales Manager

    • Apr 2013 - Sep 2015
    • Kolkata Area, India

    Managed Eastern region successfully comprising the states of WB, Odisha,7-states of Northeast, Jharkhand, Bihar & Chhattisgarh. Spearheaded a team of 4 ASMs, 2 ASEs, 16 SEs & back-office staff.

• 

  Faber-Castell India

  • Kolkata Area, India

  • Regional Sales Manager

    • Apr 2009 - Mar 2013
    • Kolkata Area, India

    • Conferred Best Performing RSM Award (2010-11), Performed 110%. Got an opportunity to visit Germany for celebrating 250th Year anniversary (7th Jul’11 – 10th Jul’11) and further to Switzerland. • Achieved Best Performing Region Award (2009-10) with growth performance of 51%. Commendation from MD, refer Economic times dated 21st Jan’2011, received highest increment in the company • Created Strategy to increase Market Share & leading the Entire Go-to-Market Sales process (GTM). Successfully drives the school business as well.

• 

  AkzoNobel

  • Kolkata Area, India

  • AREA SALES MANAGER / AREA DEVELOPMENT MANAGER

    • Mar 2007 - Mar 2009
    • Kolkata Area, India

    - Achieved volume, value and dealer network expansion through formation of different strategies and tactics in different market at different times. - Served as:o ASM – Guwahati; handled entire north east (7-states) with a turnover of Rs. 23 crores per annum; guided & monitored 1 ASE, 2 Senior SOs, 4 SOs and & 2 Demand Generators.o Area Development Manager (ADM) in Kolkata Regional Office; supervised the institutional sales for entire West Bengal including Kolkata; motivated a team of 3 Senior Sales Officers, 1 Area Project Head, 3 Sales Officers and 11 Sales Associates through regular sales contacts & on the job trainings. - Spearheaded efforts across increasing the sales in co-ordination with the architects, builders, painting contractors for West Bengal.

• 

  Dabur India Limited

  • AREA SALES EXECUTIVE

    • Mar 2006 - Feb 2007

    o Handled major parts of northeast with turnover of 21- crores per annum. o Implemented project DARE-Driving Achievement through Retail Excellency i.e., channels alignment, Key Outlet Activation Programmes, Wholesale Loyalty Programmes, sales force effectiveness & rural penetration through sub-stockiest project.o Appointed 31 sub-stockists; significantly achieved primary growth of 14% & secondary growth of 15% through guiding & monitoring 2 Senior Sales Officers, 3 Sales Officers, 4 ISR’s & other selling & infrastructural resources. o Effectuating Permanent Dispatch Plan (PDP) for CFA; received commendations every quarter.

• 

  The Kraft Heinz Company

  • SALES OFFICER / SENIOR SALES OFFICER/ SALES TRAINER

    • Jan 1994 - Sep 2005

    - Oversaw overall distribution network, in assigned territory. successfully launched new products such as Heinz Tomato Ketchup and Complan Biscuits; worked across UP, Uttarakhand,Haryana,Orissa & Kolkata.- Ranked amongst the Top 10 Sales Officers in the country; received Commendations & Star Certificates from VP/GM for exemplary performances & promoted to Senior Sales Officer.- Entrusted with additional responsibility as Certified Trainer for conducting the workshop “Successful Selling.....The Heinz Way” for the new recruits (SO’s).