Experience

• 

  Torstar Digital (Torstar Corp.)

  • Toronto, Ontario, Canada

  • Sr. Manager - Digital Media & Programmatic Sales

    • Jul 2023 - Present
    • Toronto, Ontario, Canada

• 

  Star Metroland Media

  • Toronto, Canada Area

  • Digital Account Manager

    • Mar 2017 - Jun 2023
    • Toronto, Canada Area

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  Metroland

  • GTA

  • Digital Media Consultant

    • Mar 2012 - Mar 2017
    • GTA

    Ontario's largest community publisher, Metroland provides small and medium businesses advertising options in print & online and on handheld devices to drive more business to the advertisers. Role and Achievements: • To devise web initiatives for small and medium businesses to enhance Search Engine Optimization (SEO) for clients based on needs, objectives & budgets.

• 

  Canpages

  • Canada
  • Advertising Services
  • 100 - 200 Employee

  • Multimedia Advertising Consultant

    • Aug 2011 - Aug 2012

    Canpages is Canada's fastest growing local search company. Providing a multimedia platform for relevant, local search results, Canpages offers many choices with online, print and mobile options.Build advertising programs focussing on search engine marketing through optimisation tools and Pay Per Click (PPC) programs.

  • Multimedia Advertising Consultant

    • Aug 2010 - Aug 2011

    Canpages is Canada's fastest growing local search company. Providing a multimedia platform for relevant, local search results, Canpages offers many choices with online, print and mobile options.Build advertising programs focussing on search engine marketing through optimisation tools and Pay Per Click (PPC) programs.

• 

  Brainstorm Group Dubai

  • Director - Client Services

    • Jul 2008 - May 2010

    The Middle East operation of a well-established advertising agency from Canada, The BrainStorm Group internationally handles clients such as Kenneth Cole, Patak’s ready to cook recipes, EAS sport supplements, Mike’s Hard Lemonade. The Middle East operation prides clients of the likes of Nike, Jotun paints, Emax, Samsung, Eqarat real estate, Bissel Cleaning systems. Tiffany Foods, Lurpak Butter etc. Online division handles local and multinational clients like Olay (olayarabia.com), UAE Exchange (UAEexchange.com), Oasis Water (Oasiscome2life.com) & JVC ( JVCuae.com) etc.

• 

  IFFCO

  • Group Account Director - Marketing Communications

    • Jul 2004 - Jun 2008

    An in-house marketing communication division of IFFCO, one of GCC’s largest FMCG manufacturing groups in the region. Responsible for brand communications for key brands like London Dairy Ice Cream, Noor Sunflower Oil, Igloo Ice Cream, Tiffany foods, Tiffany Realty, SVG properties, Al Rashid Investment, Asam Property Development etc.

• 

  Grafik Advertising & Marketing

  • Dubai & Abu Dhabi, United Arab Emirates

  • Account Director

    • Jul 2002 - Jun 2004
    • Dubai & Abu Dhabi, United Arab Emirates

    One of the largest advertising agencies based in Abu Dhabi with a branch office in Dubai handling Gulf’s largest retail chain Lulu Supermarkets and Hypermarkets. Other brands handled are Hotel Crowne Plaza, Marmum Dairy, Converse Shoes.Headed the Dubai branch managing the day to day operations of the branchSpearheaded the Client Servicing team and was also responsible for business development and key account managementSelected AccomplishmentsLaunched Modhesh brand of juices and flavored milks for Marmum Dairy in contractual agreement with Dubai Summer Surprises.

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  FP7

  • Muscat, Sultanate of Oman

  • Account Director

    • 1995 - 2002
    • Muscat, Sultanate of Oman

    The largest and highly acclaimed advertising agency network in the region affiliated to McCann Erickson Worldwide for the Middle East and North Africa. Grew within the organisation to head the client services team and managed international clients such as Coca cola, BMW, Mc Donalds, British Airways, Sharp, Opel, GMC, Nissan and local FMCG clients like Oman National Dairy (Zain), National Biscuits Ltd (Nabil), Omani Euro Foods (Mother’s Choice) etc.Selected Accomplishments• Activated various loyalty promotions for Coca Cola inclusive of Collect and Wins, Instant win promotions, allied activities for promotions such as road shows, redemption drives for Oman territory etc.• Part of the crisis management PR team for British Airways after the 9/11 attacks• Launched BMW 5 series in Oman through a VIP event complete with a “light and sound” show, laser show, pyrotechnics, live entertainment etc inclusive of decor management, production of all brand collaterals. Pre-event press conference for a sneak preview and editorial interaction• Launched various marketing initiatives for McDonalds for the Oman market such as new products launches like McFlurry and Chicken McSpicy, new limited time recipes launches like Chicken Nuggets with Thai sauce, charity campaigns during festive seasons.