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Sanjay Bhattacharjee is a seasoned business professional with 30+ years of experience in sales, marketing, and management. He has held various roles in multinational companies, including Regional Business Manager at Gulf Oil India, Area Sales Manager/Cum Branch Manager at Exide Industries Limited, and Sales Manager at Dunlop Tyres India. He has also worked with Apollo Tyres Ltd. and MRF, managing sales and marketing operations in different regions. Sanjay holds a Master of Business Administration (M.B.A.) from Indira Gandhi National Open University and a Diploma in Systems Management from NIIT University.

Credentials

  • Management Development Program
    XLRI Jamshedpur
    Jan, 2009
    - Apr, 2026
  • Managerial Course
    Management Development Institute, Gurgaon
    Jan, 2005
    - Apr, 2026

Experience

    • Regional Business Manager
      • Nov 2011 - Present
      • MUMBAI

      • Maximized productivity of Synergy product(Two wheeler Battery)-focused personnel and increased profitability of the portfolio.• Maintained and managed existing lube and exclusive Channel.• Successfully positioned products by analyzing the market of Competitors.• Implemented and led Gulf Battery Bikestop(Gulf Branded Two wheeler garage) & Tally DMS Pan India concept.• Improved brand visibility and awareness through BTL activities.

    • AREA SALES MANAGER CUM BRANCH MANAGER
      • Nov 2010 - Oct 2011

      • Started the process of creating Exide Care (Branded Retail Outlet)• Responsible for training, mentoring, and supervising area sales staff to meet sales targets.• Monitored and managed area budget to meet financial targets and comply with company and regulatory requirements.• Stayed updated on sales techniques and technology developments.• Analyzed competitor sales performance to maintain a competitive edge and stay current on industry trends.• Cultivated new sales channels while managing and supporting existing ones.

    • Sales Manager
      • Aug 2010 - Nov 2010

      • Established the Dunlop brand in Jharkhand.• Worked with Business partners, Public Sector Undertakings, government departments, corporate companies, and Fleet Operators.• Boosted brand awareness and preference, and generated customer pull through extensive customer contacts and brand promotion.

    • STATE MANAGER
      • Apr 2005 - Jul 2010

      • Collaborated with Business partners, Public Sector Undertakings, government departments, corporate companies, and Fleet Operators to promote and sell tires in the North East.• Increased market share by appointing new business partners in untapped markets and developing existing ones.• Developed brand awareness, and brand preference and attracted customers through consumer campaigns.• Improved brand loyalty through extensive customer contacts and brand promotion.

    • Territory Sales Executive
      • Oct 1995 - Apr 2005

      • Managed sales and marketing operations in Arunachal Pradesh, Assam, North Bengal, Sikkim, Bhutan, Jabalpur, and surrounding districts of M.P, Jaipur, and surrounding communities of Rajasthan.• Handled complaints, grievances, and performance ratings from Original Equipment dealers and fleet operators.• Mentored, monitored, and motivated the sales team to increase tire and after-tire product sales.• Handled tire sales through existing dealers and repair material sales through franchisees.• Worked with Public Sector Undertakings, corporate companies, and Fleet Operators to promote and sell tires in Jaipur and eastern Rajasthan.• Enlisted 20+ major non-MRF tires using fleet operators in one year.

    • System Executive
      • Feb 1993 - Oct 1995

      • Responsible for sales and marketing operations for Compaq's range of computers and laptops in the Kolkata territory.• Built and grew the business with Public Sector Undertakings and Corporate Companies such as Glaxo Ind. Ltd and ITC Ltd.• Increased sales by approaching new clients, including Transport Companies and Fleet Operators like TCI

Education

  • Indira Gandhi National Open University
    Master of Business Administration (M.B.A.), Marketing
  • NIIT University
    Diploma in Systems Management
  • 1988 - 1991
    GOSSNER COLLEGE
    Bachelor's Degree, PHYSICS(HONOURS)
  • 1986 - 1988
    KENDRIYA VIDYALAYA
    High School
  • DAV PUBLIC SCHOOL

Suggested Services

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Industry Focus. “Oil and Gas”

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