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Sanja Lazic is a seasoned professional with expertise in Fmcg, Retail, and Pricing, boasting 7 years as a Senior Product Manager at AWT International, 6 years at Metro Cash and Carry, and 5 years at Mercator d.d., with a Master's degree from the Faculty of Economics, University of Belgrade.

Experience

    • Croatia
    • Wholesale Import and Export
    • 200 - 300 Employee
    • Senior Product Manager
      • Oct 2023 - Present

    • Product Manager
      • May 2017 - Oct 2023

      Defining a marketing strategy and brand development in line with goals of the company.Planning, forming and managing a marketing budget and profitability brands.Preparing of procurement and annual sales plans for customers.Developing consumer and trade promotional activities with Sales teams.Monitoring and analysis market trends and their impact on brand development.

    • Procurement & Business Improvement Manager
      • Apr 2016 - Apr 2017
      • Belgrade

      Responsible for organizing the procurement process of goods.Control and optimization of operating costs.Analyzing the implementation of procurement plans and proposing measures for their improvement.Coordination of the project team in order to implement the agreed projects.

    • Germany
    • Wholesale
    • 700 & Above Employee
    • Category Specialist
      • Jan 2013 - Apr 2016

      Participating in annual negotiations and implementation of trading conditions with suppliers.Responsible for increasing promo sales and profit, merchandising and stock activities. Managed and developed locally initiated private label product.Active participation in the definition, analysis and implementation of the "Beauty Word" project

    • Assistant Buyer food
      • Jun 2009 - Dec 2012

      Coordinated category management activities in creation of promotional leaflets.Conducted market analysis-pricing,competitive offers, market trends

    • Slovenia
    • Retail
    • 700 & Above Employee
    • Category Manager
      • Nov 2005 - Dec 2008

      Being in charge for negotiations with suppliers, defining the range assortment, layout, stock and promo activities.Responsible for turnover and profitability of the commercial department.Responsible for promotional, marketing activities and assortment management.

    • Commercial Assistant
      • Jun 2003 - Oct 2005

      Coordinated pricing, promotion and marketing activities.Participated in merchandising activities, shelf presentation, optimization of stock.

    • Executive Assistant
      • Mar 2001 - May 2003
      • Belgrade

      Facilitation of publishing of the scientific magazine "Finances" and communications with authors.Organizing seminars in accordance with the needs and current issues.Performing needs analysis as basis for organization of seminars.

Education

  • Faculty of Economics, University of Belgrade
    Master's degree

Suggested Services

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Industry Focus. “Wholesale Import and Export”

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