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Bio

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Sangheetha K G, a seasoned marketing and communications expert, has honed her skills in crafting compelling narratives for various industries. With a strong educational foundation in Communication from the State University of New York at Buffalo, she has leveraged her expertise to drive business growth and brand visibility. As a seasoned professional with stints at FCS Computer Systems, Archroma, and Mun Siong Engineering Pte Ltd, Sangheetha has developed a unique ability to distill complex communications into actionable strategies. Fluent in English and Tamil, she has successfully bridged cultural divides to foster cross-functional collaboration and drive business outcomes.

Experience

    • Global Marketing & Communications Manager
      • Jun 2018 - Present
      • Singapore

      Global contact point for all communication-related activities for the company across 13 offices to expand the company’s visibility and value• Revamp existing marketing tools (brochures, datasheets) for multiple products to create a more comprehensive sales tool package for global sales teams and major accounts• Work closely with branding agency to create new brand identity and vision for the company• Brainstorm with Marketing Director to create marketing strategy for the company• Coordinate with Regional/Country Sales Heads to plan out sales and marketing activities for the year• Guide website agency with revamp of company website• Maintain internal database of marketing materials to ensure that teams have access to latest version of materials at any time• Write advertorials to increase exposure in print media • Content creation and distribution of bi-monthly internal newsletter (The Bubbles) • Organize thought leadership events with customers to increase brand value of company• Increase exposure of company by sharing stories to customer database via MailChimp• Develop content for social media posts & corporate presentations • Responsible for tracking of budget & creating quarterly monthly reports• Work with customers to create success stories • Liaise with PR agency to create press releases

    • Global Marketing and Communications Supervisor, Textile Specialties Business
      • Feb 2012 - Mar 2018

      Direct global contact point for all communication-related activities for the Textile Specialties BusinessMarketing Communications• Create promotional material such as brochures and special edition books• Create and update Business Presentation • Create supporting promotion material like Roll-ups, Hangtags• Create email signatures highlighting products or events• Create an Online Promotion Platform, with an iPad app• Create and upgrade brochure database to an online tool that supports brochure request on a global level• Support and execute promotional activities related to the launch of the business' sustainability service and other special projects• Ownership of business websiteInternal Communications• Create and maintain business-based Distribution List• Create and distribute business related announcements (internal, corporate and personnel)• Create FutureTex - quarterly internal newsletter updating the team about the business • Create internal articles informing and encouraging continued success of business• Prepare and disseminate internal product launch packages• Create templates to standardize information received by internal and external partiesEvent Planning (Tradeshows)• Lead teams in various countries on tradeshow preparation, including booth design• Support teams with key messages and product highlights for tradeshows• Check that team had all necessary materials (brochures, giveaways, samples) in time for the tradeshow• Travel to countries (if needed) to follow up on progress of booth and preparations• Create necessary material (customer invitation, etc.) for promotion of tradeshowCorporate Communications• Work on creating guidelines (brand/tradeshow) for the new company brand• Ensure use of company logo and all company material are in accordance with brand guidelines• Work on rebranding of existing corporate identity to new corporate identity• Support corporate or other business unit activities if needed

    • Corporate Communications Executive
      • Apr 2010 - Jan 2012
      • Singapore

      • Assisted in the organizing company events such as team building and charity events• Set up company’s logo protocol and guidelines• Aided in the company’s IPO listing• Co-organised corporate social responsibility events with the Singapore School for the Deaf• Designed promotional materials such as banners and calendars• Reorganized and maintained Corporate Communication database• Created and updated Media File for company• Wrote and edited articles for company newsletter• Liaised with vendors regarding corporate events and items• Standardized all company forms to be consistent with company image• Managed customer feedback channels• Performed ad-hoc admin duties when necessary

    • Freelancer
      • Sep 2009 - Apr 2010

      • Assignments include transcribing interviews, creating flow charts and creating pay claim forms • Assignments provided the opportunity to try out several software platforms such as Express Scribe and SmartDraw.

    • Administrative Support Staff (Contract)
      • Feb 2009 - Jul 2009

      • Assisted professors with photocopying, scanning and formatting of scripts• Assisted the Secretary of Division and the Division with various administrative duties

    • Editorial Intern
      • Dec 2008 - Jan 2009

      • Internship at Ink Publishing• Edited and proofread online magazine copy• Summarized articles for translation• Searched for relevant photos and researched for future events• Liaised with various departments locally and overseas for photos and information• Completed fact checks for upcoming events

    • Assistant to Chief Instructor
      • Sep 2006 - Dec 2008

      • Managed center when the Chief Instructor is not around• Guided other assistants to perform assigned duties and expectations• Fulfilled various duties including planning and reviewing student’s work • Handled different administrative roles including monthly and biannual reports• Monitored and observed students constantly to ensure that students are committed to the Kumon program• Discussed and shared students’ progress with parents• Conveyed the center’s vision and mission to potential students and parents

    • Customer Service Officer
      • Jan 2006 - Apr 2006

      • Attended to customers’ orders in friendly manner• Reassured customers when they were unhappy about their deliveries

    • Assistant Nursery Teacher
      • Feb 2005 - Sep 2005

      • Regular classes to teach students to recognize letters, numbers and sounds• Did basic office administration to offer better services to teachers and parents

    • Cashier and Customer Service Assistant
      • Jan 2005 - Feb 2005

      • Ringing up purchases by customers• Stocking up shelves when empty• Answering customers' queries

Education

  • 2005 - 2008
    State University of New York at Buffalo
    Bachelor of Arts (BA), Communication
  • 2002 - 2004
    Yishun Junior College
    A-Levels, General Paper, English Literature, Mathematics, Chemistry

Suggested Services

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Industry Focus. “Hospitality”

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