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Sandy Heydt profile image

Sandy Heydt

Organizational Change Manager; Strate... at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">C-Shift Consulting</span>
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Seasoned hospitality executive with expertise in revenue analysis, marketing, and strategic planning.
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Location
Boulder, Colorado, United States, US
Skills
  • Hotels
  • Hospitality Industry
  • Fundraising
  • Revenue Analysis
  • Marketing
  • Show all
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Bio

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Sandy Heydt is a seasoned hospitality executive with expertise in revenue analysis, marketing, and strategic planning. She has a strong background in leading organizational change management projects and coaching leaders to build high-performing teams. Sandy holds a Master's degree in Counseling Psychology and is a Master Practitioner in Neuro-Linguistic Programming. With over 20 years of experience in the hospitality industry, Sandy has successfully led various companies, including Panetiere Marketing Advisors, Destination Hotels & Resorts, and Eau Palm Beach Resort & Spa. She has a proven track record of driving revenue growth, improving customer engagement, and fostering a culture of excellence. Sandy is a sought-after consultant and coach, known for her humanistic and inclusive approach. She is passionate about empowering leaders and organizations to achieve their full potential and make a positive impact in the world. As a seasoned executive, Sandy has a deep understanding of the hospitality industry and its complexities. She is well-versed in revenue analysis, marketing, and strategic planning, and has a keen eye for identifying opportunities to drive growth and improvement. Sandy is a highly respected leader and expert in her field, with a strong reputation for delivering results and making a lasting impact. She is currently based in Boulder, Colorado, and is available for consulting and coaching engagements. Sandy’s expertise includes: Hotels, Hospitality Industry, Fundraising, Revenue Analysis, Marketing, Non Profits, Catering, Strategic Planning, Training, Coaching.

Credentials

  • Master Practitioner, Neuro-Linguistic Programming
    -

Experience

  • C-Shift Consulting
    • Boulder, Colorado, United States
    • Organizational Change Manager; Strategic Assessment Lead; Executive Coach
      • Jan 2024 - Present
      • Boulder, Colorado, United States

      Sandy’s analytical and strategic focus is working with clients to assist in building highly functioning teams. She believes in collaboration on all levels, bringing people together to plan and execute lasting and positive change. She collaborates with teams and leadership to embody and implement ...

  • Heydt & CO
    • Boulder, Colorado, United States
    • Founder and CEO
      • Jul 2017 - Present
      • Boulder, Colorado, United States

      Strategic assessments and analysis. Organizational change management. Coaching leaders to build loyal and highly functioning teams. Helping organizations thrive through culture and brand integration. Partnering with organizations who wish to improve results. Training teams confronting external an...

  • Space Perspective
    • Kennedy Space Center, FL
    • Chief Customer Officer and Chief Marketing Officer
      • Jan 2021 - Dec 2022
      • Kennedy Space Center, FL

      Led sales/marketing of the world’s first luxury spaceflight experience company through initial branding, revenue infrastructure and strategy. The worldwide brand & ticket sale launch resulted in massive ticket sales and visibility, enabling the company to accelerate an important funding round.

  • The Al J. Schneider Company
    • Louisville, Kentucky
    • Chief Marketing Officer
      • Oct 2016 - Jul 2017
      • Louisville, Kentucky

      Led sales, marketing and branding for the largest real estate holder in downtown Louisville. Culture change agent. See press article: http://www.bizjournals.com/louisville/news/2016/10/10/al-j-schneider-cocreates-new-executive-position.

  • The Logan, Curio Collection (Former Four Season...
    • Greater Philadelphia Area
    • Director of Sales and Marketing
      • Aug 2015 - Oct 2016
      • Greater Philadelphia Area

      Led re-branding and launch of The Logan, an independent, avant-garde modern luxury hotel. Organizational change management project due to support movement of staff culture from an iconic brand, Four Seasons, to independent, soft-branded hotel.

  • Eau Palm Beach Resort & Spa
    • Manalapan (Palm Beach) Florida
    • Vice President of Sales
      • Jul 2013 - Jul 2015
      • Manalapan (Palm Beach) Florida

      Led sales division and brand integration during the rebranding of the Ritz Carlton Palm Beach. Organizational change management project due to moving team mindset and customer engagement from a Ritz Carlton to independent culture.

  • Panetiere Marketing Advisors
    • Denver, CO and Santa Fe, NM
    • Principal and Founder
      • Jan 2003 - Jun 2013
      • Denver, CO and Santa Fe, NM

      PMA is a hotel sales, marketing and organizational development consulting company whose goal is to identify strategies and tactics to increase revenue. Sandy sold the company to new owners in 2013.

  • Destination Hotels & Resorts
    • Santa Fe, NM
    • Director of Sales and Marketing
      • Nov 2009 - Dec 2010
      • Santa Fe, NM

      Led sales & marketing after new management company takeover.

  • Brown Palace Hotel
    • Complex Director of Sales and Marketing
      • 2002 - 2003

      Managed by Quorum Hotels, with 472 rooms and responsible for $25 million in annual rooms and catering revenue, Sandy was hired to combine, redeploy, and train the two hotel teams, complexing all sales, marketing and revenue management.

  • Resort Semiahmoo
    • Interim General Manager and Director of Sales and Marketing
      • 1999 - 2002

      Sandy directed sales and marketing for this $18 million resort with multiple entities, a 198 room Inn with extensive meeting space; 2 golf courses; 2 tennis facilities; 37,00 square foot health club/spa; 350 slip marina; multiple food and beverage outlets; catering operations. She held additional...

  • The Rittenhouse Hotel
    • Director of Sales and Marketing
      • 1990 - 1998

      Member of the senior management team who successfully led this 135-room boutique hotel in the transition from 4 to 5 Diamond status. Served on Preferred Hotels and Resorts Sales Advisory Council.

  • Don Ce Sar Beach Resort
    • Assistant Director of Sales
      • 1988 - 1990
  • Association Management Group
    • Vice President
      • 1982 - 1986

      Executive Director of three National non-profit associations and General Manager of operations.

Education

  • Temple University
  • 2015 - 2015
    Neuro Linguistic Programming

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Industry Focus. “Hospitality”

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