Experience

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  HQ International LLC

  • United States
  • Marketing Services
  • 1 - 100 Employee

  • President

    • May 2022 - Present

    In my role as President, I hold the distinct responsibility of shaping the strategic direction and overseeing the comprehensive operations of HQ Magazine, a renowned industry leader with a rich history spanning over two decades. My diverse portfolio encompasses critical functions, including the strategic management of our editorial team, the direction of marketing and sales strategies, the establishment of strategic partnerships and collaborations, the diligent execution of continuous content enhancement initiatives, vigilant oversight of our financial performance, and the steadfast reinforcement of our position as the central hub of commerce within the counter-culture marketplace.Moreover, I proudly embrace the dual roles of advocate and trusted advisor to this formerly marginalized industry as it advances toward legitimate recognition. In this capacity, I offer invaluable industry insights and strategic guidance to business owners, while fostering a profound connection between them and their target audience through our commitment to excellence.

  • Chief Operating Officer

    • Feb 2016 - May 2022

    Responsible for designing, planning and implementing innovative business strategies, plans and procedures to drive growth and success within the counter-culture and media spaces. Established policies and procedures for effective company communications. Oversaw daily operations of all HQ departments, while leading and motivating sales team to successfully meet their targets. Analyzed data and metrics to interpret trends; developed insightful reports to determine optimal courses of action and sales initiatives. Maintained existing relationships with partners and vendors as well as built new ones for future opportunities.

  • Sales Director

    • Apr 2014 - May 2022

    Responsible for the overall sales and distribution of a company’s products or services. Developed strategies for maximizing sales and growing market share. Monitored company performance against objectives, analyzed customer trends and identified new business opportunities. Managed, trained and motivated a team of sales personnel to increase productivity, meet targets and develop new business leads. Drove key initiatives in order to ensure a high level of customer service and satisfaction. Collaborated with marketing and product development teams to develop integrated sales plans that optimize reach and success.

  • Managing Editor

    • Jun 2010 - May 2022

    Responsible for assigning stories to news departments or directly to reporters. Established and oversaw compliance with style standards, including correct fonts, in-house punctuation, spelling and grammar guidelines. Primary liaison between editorial staff and publisher. Set and enforced policies and procedures used by the publication’s editors, reporters, and photographers, including deadlines and style. Set the tone, editorial direction and policies for the publication to ensure consistency across each issue. Ensured the publication reported on topics of interest to its readers while covering a wide range of subjects; ensured balanced reporting on all sides of a topic. Involved in budgeting and strategic planning; represented the publication at various social and business events; acted as liaison between editorial and advertising aspects of the magazine(s). Managed stipend payments for editors as well as pay for stories, art, photographs for staff members; submitted information to Accounting Department monthly.

  • Director Of Communications

    • Jan 2014 - Jun 2016

    Responsible for developing and implementing effective marketing and communications campaigns, strategies, and initiatives as well as monitoring their success. Defined key performance indicators (KPIs) for each communication channel in order to assess a campaign's level of success. Determined strategic communications campaigns that furthered organizational goals. Created internal communications protocols and initiatives that foster employee morale. Oversaw the creation of all marketing and communications collateral to ensure consistency with the organization's brand including white papers, website copy, etc. Wrote and delivered an internal newsletter on a monthly basis. Represented the organization at events and trade shows. Reached out to influencers, media outlets and beyond to arrange story placement on a national level.

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  Organabus

  • United States

  • Marketing Communications Specialist

    • Mar 2019 - Aug 2022
    • United States

    Developed and executed multimedia marketing campaigns across multiple channels (e.g., print magazines, newsletters, social media, email, and organization internal systems) to drive B2B and B2C new client growth.● Conducted market research and analyzed data (KPIs) to identify customer insights, market trends, and competitor strategies and applied findings to optimize marketing strategies, resulting in a 25% growth in target audience subscribers.● Collaborated with sales, IT and design teams to execute cohesive marketing strategies that increased brand coherence.● Forged and nurtured strategic relationships with key influencers and media outlets, enhancing brand recognition and reach.