Experience

• 

  NMDP Mexico

  • Mexico City

  • Marketer

    • Mar 2023 - Present
    • Mexico City

    - Developed and marketed products using Inbound Strategies enhancing accessibility and engagement.
    - Orchestrated tactics for diverse audiences, including B2C, B2B, and B2E segments, fostering connections and lead generation.
    - Fomented brand positioning strategies utilizing Content Strategies and Paid Media, elevating brand presence across various platforms.
    - Executed targeted email marketing campaigns, driving lead generation, and ensuring customer retention.

• 

  3PUNTOZERO Agency

  • Senior Account Manager

    • Nov 2021 - Jun 2023

    - Demonstrated effective leadership across diverse projects within both US and Mexican enterprises, showcasing adaptability and cross-cultural competency.
    - Proficiently managed tasks using the SCRUM methodology, ensuring streamlined project workflows and efficient delivery.
    - Fostered collaboration, shared insights with peers, and provided guidance to team members, optimizing project delivery methods.
    - Knowledge of Media Buying tools, to achieve the KPIs, through reporting and optimization, weekly calls and budget manage.

• 

  Helios Herrera Consultores

  • Marketing Manager

    • Sep 2020 - Aug 2021

    - Successfully launched and sold online learning products, achieving substantial market penetration and customer satisfaction.
    - Pioneered digital conferences, providing valuable insights and networking opportunities for B2C, B2B, and B2E segments, fostering connections and knowledge sharing.
    - Implemented brand positioning strategies that resulted in increased visibility and positive public perception.
    - Executed effective email marketing campaigns, contributing to lead acquisition and customer relations.

• 

  Papelerías Lumen

  • E-commerce and Marketing Digital Strategist

    • Aug 2019 - Aug 2020

    - Formulated innovative strategies tailored for E-commerce, retail, services, and various brands, ensuring dynamic and effective market presence.
    - Applied in-depth knowledge of Media Buying tools to achieve goals and KPIs, enhancing the efficiency of advertising campaigns.
    - Conducted reporting and optimization processes, leading weekly calls and managing budgets to maximize campaign effectiveness.

• 

  Made Agency

  • Strategy and planning consultant

    • Jul 2016 - May 2019

    - Successfully increased online visibility and engagement for clients, resulting in a significant boost in sales.
    - Developed and executed influencer marketing campaigns, contributing to brand awareness and customer trust.
    - Implemented SEO strategies, resulting in improved organic search rankings and increased website traffic for e-commerce clients.
    - Managed and optimized paid advertising campaigns, leading to a notable increase in sales and return on ad spend.