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Sandra Daniel profile image

Sandra Daniel

Owner at FIRE Light Group/Wisconsin Meetings and Events
Intro Book
Sandra Daniel, a seasoned event management expert with 17 years of experience, holds a BS in Business Administration from University of Wisconsin-Platteville, and is proficient in English, with skills in strategic planning, marketing, and leadership.
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Location
Madison, Wisconsin, United States, US
Languages
  • English -
Skills
  • Event Management
  • Incentives
  • Strategic Planning
  • Strategy
  • Leadership
  • Show all
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Bio

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Sandra Daniel is a seasoned executive with 17 years of experience in event management, strategic planning, and leadership, having served as Owner of FIRE Light Group/Wisconsin Meetings and Events since 2007. As Immediate Past Chair of the Incentive Research Foundation, she has driven business results through engagement strategies encompassing incentives, recognition, and rewards. Sandra holds a BS in Business Administration from the University of Wisconsin-Platteville, where she graduated Suma Cum Laude.

Credentials

  • FLMI
    Life Office Management Association

Experience

  • FIRE Light Group/Wisconsin Meetings and Events
    • 1035 Williamson Street, Madison WI 53703
    • Owner
      • May 2007 - Present
      • 1035 Williamson Street, Madison WI 53703

      FIRE Light Group

  • The Incentive Research Foundation
    • National Non-profit for Incentive Industry Research
    • Immediate Past Chair, Incentive Research Foundation
      • 2007 - Present
      • National Non-profit for Incentive Industry Research

      The IRF has a volunteer Board of Trustees who are committed to on-going research on behalf of the engagement and Incentive Industry. We help business understand the value of applying Engagement Strategies that encompass Incentives, Recognition and Rewards and other Motivational Tools to drive Business Results.

  • Madison Chamber
    • ambassadors
      • 2002 - 2005

    • ambassadors
      • 2002 - 2005

  • CUNA Mutual Group
    • Director Lending Marketing Services
      • 1984 - 2002

      17 years with this Forturne 1000 company that served credit unions and their members. During this time I held numerous positions within the organization relating to financial services, strategic planning, project management, marketing and market research.

Education

  • 1980 - 2002
    University of Wisconsin-Platteville
    BS Business Adminsitration, Marketing and Finance
  • UW Platteville
    Finance, Marketing

Suggested Services

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Industry Focus. “Events Services”

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