Okay, let’s calculate Sandi’s rate. She has 8+ years of experience in digital marketing, which is a sought-after skillset. Project management experience adds to her value. The location is Petaluma, California, which is a moderate-cost-of-living area. According to national averages, a marketing manager with her experience can earn between $80,000 and $110,000 per year. Let’s assume she’s working on a freelance or consulting basis, which can command higher rates. A common range for experienced marketing professionals is $100 to $250 per hour. Considering her skills and experience, I’d estimate her rate to be around $125 per hour.