Okay, let’s break this down. Sandi has 37 years of experience in event management, which is extremely valuable. Her experience as Vice President at the American Bankers Association adds to her credibility. Event management professionals with her level of experience typically charge higher rates, especially in industries like finance. However, considering her role is not a traditional event management position, but rather a leadership role, her rate might be slightly lower. Looking at industry benchmarks, event management professionals with similar experience can charge $100-$200 per hour. Given Sandi’s leadership role and industry, I’ll estimate her rate to be around $125 per hour.