Experience

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  Global e-Cricket Premier League (GEPL)

  • Pune, Maharashtra, India

  • General Manager - Brand Marketing, Revenue & Partnership

    • Jan 2023 - Oct 2023
    • Pune, Maharashtra, India

    Building Revenue streams for GEPL. Sponsorship, Relationship's & Brand Marketing. Crafting brand strategies that resonates with new age audience and entertainment.

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  JetSynthesys Pvt. Ltd.

  • Pune, Maharashtra, India

  • GM - Brand Marketing, Sales and Partnership

    • Mar 2021 - Oct 2023
    • Pune, Maharashtra, India

    Revenue Generation, Experiential Marketing and Business Development across all verticals. To build revenue streams for Gaming, Esports, App monetization, Talent piece and other media assets. Creating Brand Strategy across multiple IP's which will connect to new age audience.

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  Jio

  • Mumbai, Maharashtra, India

  • Brand Marketing, Sponsorship and Events

    • May 2020 - Mar 2021
    • Mumbai, Maharashtra, India

    Build the business portfolio and bringing like minded partners / sponsors / associates / brands on board. Working towards building the India's finest ecosystem for Esport. Launched first event Esport IP for Jiogames. Servicing the existing brand portfolio. Managing the relationship between Internal & External Stakeholders. Managing the entire IP from conceptualization to execution. Maintaining the healthy P&L for organization. Conceptualize new ideas and revenue stream using organization ecosystem.

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  Self-employed

  • Mumbai Area, India

  • Luxury Marketing Specialist, Conceptulizer for Events. Alliance & Sales professional

    • Oct 2019 - May 2020
    • Mumbai Area, India

    As consultant work closely with Luxury and Tourism sector. Launched first event Real Estate project for Piramal from conceptualization to execution keeping organizational objectives in mind. Worked closely with Azerbaizan, Georgia and Ukraine DMC to launch their initiative to Indian Market. Created ecosystem for all 3 destinations that allowed them to engage with millennials, corporates and family's. Executed HDFC reward show in Barcelona

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  Palladium & High Street Phoenix

  • Lower Parel

  • Be Spoke Luxury, Marketing & Alliances - Retail, Fashion & Media

    • Jan 2015 - Oct 2019
    • Lower Parel

    Creation of intellectual & sustainable Event IP's which will help increasing consumption, Visibility & relevant footfall to the brands. Bringing together fruitful partnership, alliances & sponsorship for IP's. Developing innovative concepts, ideas & creativity. Channelizing the marketers to create an opportunity for Brand & Customer. Strategic brand solution to all Luxury, Bridge to Luxury & Mass Brands. keeping the track of Market trend with new technologies & campaigns for our In house event, generating value added database, Negotiating with Vendors & working on P & L along with with my HOD for annual targets.Achievements:1. Music IP Awestrung - Generated more than 2 Cr PR in one year & 9 percent growth in sales at High Street Phoenix 2. Timeless Classic with Luxury premium retail brand Canali & beverage partner Blue Label3. Art out of the gallery with International Consulates such as Argentine Embassy, Kuwait Embassy, British Council. 4. Luxury Circulation with Verve Magazine, Harper'z Bazar 5. First ever International franchisee association between Liverpool Club & HSP 6. Official FIFA 2018 Fan park7. Generated 2 cr worth Barter alliances in Financial year 8. Total revenue generated in one year 4 cr

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  Bennett Coleman and Co. Ltd. (Times Group)

  • Mumbai

  • Event Head, Femina Miss India

    • Jan 2012 - 2015
    • Mumbai

    Head of Events & Alliances for all Miss India Pageants.- Miss India 2011, 2012, 2013, 2014, 2015- Miss Diva 2013 & 2014- Mr. India 2014- Filmfare 2014Executed more than 40 pageants during my tenure with TOI. Brand tied up with Tourism boards (Srilanka, Oman, New Zealand, Hospitality partners pan India & International brands, Radio partners nationwide, Outdoor Partners, Beverage Partners. Overall Media Planing for each pageant. Achievement:1. Worth 4 crore barter generated for Times of India2. Association with Srilanka Tourism3. Head Miss India Finale for 4 consecutive years4. Head of Miss India Pageant alliances Pan India & International tied ups5. Awarded as Best Performer in 2015 Times Global Conference at Prague

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  Cineyug Media & Entertainment

  • Sr. Manager CS & Operation

    • Sep 2010 - Dec 2011

    Specialized in events with Servicing & Execution. Worked with teams and vendors on a multi-national basis. • Managed the entire account including client servicing, production, content and P & L for all shows in India & abroad during my tenure. • Strategy planning to achieve Event calendar. Achievements:• Achieved the target of 2 cr in one financial year with profit percentage of 40%• Friendship concert at South Africa in association with South Africa Tourism & Indian Embassy. The concert was attended by 20000 people in Durban.• Mittal Wedding at Istanbul, National Games 2011, Sharukh Khans RA ONE 16 city promotion

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  Percept D' Mark

  • Sr. Executive, Operations

    • Mar 2008 - Oct 2010

    Production of all kind of events at National & International level, Maintaining vendor database, Negotiations, research on productions, Execution & closing of accounts. • Relationship Building and networking with new prospects in all areas of event management.• Event Co-ordination.• Detailing & Designing of concept.• Production & Set Up.• Entertainment & Content Planing• Logistics & Hospitality • Tie up with all International Agencies & Artist.

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  Wizcraft International Entertainment Pvt. Ltd.

  • Executive, Special Projects

    • Oct 2005 - Jan 2008

    Execution of Special projects like Weddings, Award Ceremonies, Special concerts and all kind of corporate events.