Experience

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  PR Pundit

  • India
  • Public Relations and Communications Services
  • 200 - 300 Employee

  • Brand and PR strategy expert - Lifestyle

    • May 2016 - Present

    -Lead brand immersion session to create a compelling brand story, identify and create brand pillars and brand positioning-Identify stakeholders, business objectives and industry and consumer trend to develop key messages for media and consumer announcements-Develop the consumer activation strategy and engaging content to successfully launch brands by building curiosity within the target audience - Creating the complete launch strategy - launch release, consumer notes, newsletters, media stories, branding assets - product tags, thank you notes etc.- Deliver engaging content across platforms to refresh brand image and maintain brand loyalty through brand stories across print and social media, refreshed concept notes, brand and owner profiles - Worked across categories and multiple high end hospitality and fashion brands including the Marriott properties, ITC, DLF Shopping Malls, Jaypore, United Clours of Benetton, LiteBite Food, Cleo_ Worked as the content and activation strategist for the Savlon's Healthy Hand Chalksticks Campaign that won the Gold Lion at Cannnes

  • Brand and Communication Strategy Consultant

    • Feb 2016 - Feb 2017

    Successfully led various lifestyle accounts such as Marriott Hotels and Jaypore as well as worked on social campaigns including the Savlon's Healthy Hands Chalksticks campaign. Successfully led content development for various lifestyle accounts as well as the social campaigns

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  mommytimesblog.wordpress.com

  • Gurgaon

  • Blogger

    • Mar 2016 - Present
    • Gurgaon

    An attempt to share my roller coaster of a journey as a first time mommy! It's been one crazy ride, but the adorable snuggles and heart-melting smiles, make it totally worth it!

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  Edelman

  • Delhi

  • Account Manager

    • May 2014 - Apr 2015
    • Delhi

    •Brand and image management for leading corporates through crisis management and tactical advocacy around key policy and industry issues •Create the strategy, concept and execution plan for positioning the client as an industry thought leader•Develop strategic relationships with media and key stakeholders, which include high profile government personnel / bodies and industry associations as well as leading think tanks•Identify and pursue new business leads as well as develop proposals for new business development primarily within the consumer goods and food & beverage sectors

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  KPMG Global Services Pvt. Ltd.

  • Gurgaon, India

  • Consultant, Transactions & Restructuring

    • Sep 2012 - Jan 2013
    • Gurgaon, India

    •Conducted commercial due diligence to evaluate financial and operational viability of acquiring a large scale multinational ground transportation's company•Conducted business due diligence to identify a strategic partnership within the nuclear energy industry

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  Technopak Advisors

  • Gurgaon

  • Retail & Consumer Goods Consultant

    • Jan 2011 - Aug 2012
    • Gurgaon

    •Conducted trade and consumer research and analysed Indian and international landscape to create retail format concept for a USD 107 million chocolate giant in India to enhance premium imagery for the brand•Conducted market study and analysed competitive brands to recommend a new product portfolio strategy for an established Indian tobacco player to improve its brand image and enter a new market•Conducted market research and analysed existing payment solutions to recommend new revenue stream to a leading financial institution •Developed case studies for the cellular phone sector and luxury malls in India to build corporate knowledge base •Developed a competitive analysis and marketing strategy plan for a leading Indian conglomerate, looking to re-position an existing brand within the growing quick service restaurant space •Conducted market research, created the vision, built the concept, developed the business plan and recommended the execution strategy to build a premium school worth USD 6 million in a tier II city in India

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  PepsiCo UK & Ireland

  • MBA Marketing Intern

    • Jun 2009 - Aug 2009

    • Developed and presented a marketing strategy to the senior management, for the Tropicana Kids! brand with an opportunity to increase the brand value: - Researched and analysed the sales and distribution performance of the education channel and recommended strategic opportunities within the channel along with a roadmap for implementation- Analysed sales of children’s flavours and recommended an optimum product mix - Recommended promotion and dealing strategies to increase product trials and brand awareness- Recommended creating a new children’s category within the beverage section of supermarkets to increase brand awareness• Developed a sustainability strategy for Tropicana Pure Premium, to identify and address a sustainability initiative(carbon reduction) and subsequently drive credibility, differentiation and sales

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  TriTek Solutions

  • Business Analyst/ Associate

    • Sep 2005 - Aug 2008

    TriTek Solutions Inc. is an Enterprise Content Management consulting firm that provides customized technology solutions and consulting for a client list primarily composed of Fortune 500 companies.•Analysed and redesigned the inventory management process flow for the automated packaging and shipping division of a leading food company, leading to substantial cost savings •Conducted interviews and process design sessions with client management teams of over 20 members to identify the bottlenecks in the new accounts division of a large insurance company. Proposed technical and operational changes in the process flow that led to decrease in account set up times and increase in efficiency •Conducted cost benefit analysis to support the proposed solutions for key client projects•Built, documented and executed the test plan to verify the successful implementation of the proposed solution as the test lead for various projects •Created and executed training programs for client teams ranging from 20 to 40 members

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  Ogilvy & Mather

  • Account Planning Intern

    • May 2004 - Aug 2004

    • Researched and analyzed the Indian engineering sector to build a corporate image map for India’s leading heavy engineering company, Larsen & Toubro Limited, as they planned to expand globally• Analyzed the competitive marketing environment for Cadbury’s Bournvita brand, to help position the company’s brand name in the malted food drinks segment

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  Lowe Lintas

  • Client servicing intern

    • May 2003 - Aug 2003

    • Facilitated the execution of a communication campaign for a leading brand of Premium Whiskey, Royal Challenge• Gauged the potential impact of the ban on outdoor tobacco advertising on smokers and recommended strategies for advertising within clubs and restaurants