Okay, let’s tackle this. So Sammi Jo has a mix of skills that are valuable in the communications industry. She’s got experience in social media, event planning, and public relations, which are all in demand. However, her skills don’t seem to be in high-demand areas like software development or finance. She’s also not a lawyer or a doctor, which are typically higher-paying fields. Considering her location in Penfield, New York, the cost of living is relatively high. Given her skills and experience, I would estimate her hourly rate to be around $50, which is a common rate for entry-level communications professionals in the area.