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Samay L

Principal at Anchorage Capital Partners, India
Intro Book
Seasoned marketing professional with 20+ years of experience in digital marketing and brand strategy.
  • Claim this Profile
Location
Mumbai, Maharashtra, India, IN
Languages
  • English Native or bilingual proficiency
  • Hindi Elementary proficiency
  • Sindhi Elementary proficiency
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Bio

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Topline AI
Samay L is a seasoned marketing professional with 20+ years of experience in digital marketing, brand strategy, and leadership roles. He holds a Master's Degree in Commerce from the University of Mumbai and a Post Graduate Diploma in Marketing Management from Times School of Marketing. Samay is proficient in English, Hindi, and Sindhi, and has a strong background in managing high-profile clients and developing innovative marketing strategies.

Credentials

  • Customer Service: Creating Customer Value
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Negotiation Skills
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Business Innovation Foundations
    LinkedIn
    Feb, 2021
    - Apr, 2026
  • Become a Digital Marketer
    LinkedIn
    Apr, 2018
    - Apr, 2026
  • Building an Integrated Online Marketing Plan
    LinkedIn
    Apr, 2018
    - Apr, 2026
  • Content Marketing Foundations
    LinkedIn
    Apr, 2018
    - Apr, 2026
  • Google Analytics Essential Training
    LinkedIn
    Apr, 2018
    - Apr, 2026
  • Lead Generation Foundations
    LinkedIn
    Apr, 2018
    - Apr, 2026
  • Marketing Foundations: Growth Hacking
    LinkedIn
    Apr, 2018
    - Apr, 2026
  • Online Marketing Foundations
    LinkedIn
    Apr, 2018
    - Apr, 2026
  • SEO Foundations
    LinkedIn
    Apr, 2018
    - Apr, 2026

Experience

  • Anchorage Capital Partners, India
    • Mumbai, Maharashtra, India
    • Principal
      • Feb 2023 - Present
      • Mumbai, Maharashtra, India

  • Network18 Media & Investments Limited
    • India
    • Media Production
    • 700 & Above Employee
    • Assistant General Manager
      • Jun 2022 - Jan 2023

    • Lead - Digital
      • Sep 2018 - Jul 2022

  • Grey Group
    • Mumbai Area, India
    • Account Director
      • Jun 2015 - Aug 2018
      • Mumbai Area, India

      • Led the digital businesses various verticals - Food, FMCG, Healthcare & Broadcasters

  • R K SWAMY BBDO
    • Mumbai Area, India
    • Senior Brand Strategy Manager
      • Feb 2013 - Jun 2015
      • Mumbai Area, India

      * Designed Digital campaign strategies for new and existing clients – Kokuyo Camlin, P&G Mobile Program, Daimler India Commercial Vehicles, etc.* Focused on Strategic Business Development to increase revenues for the agency* Formulated brand strategy across digital and social media platforms by reviewing engagement rates for clients such as Mercedes-Benz, Pedigree, & P&G.* Liaised with external agencies to customize digital solutions and suit campaign requirements to increase the efficacy of advertising campaigns* Integrated with mainline teams for ‘High Value Idea’ generation

  • Media2Win
    • Mumbai Area, India
    • Digital Marketing Manager
      • May 2012 - Feb 2013
      • Mumbai Area, India

      * Leveraged brand communication across social media platforms for clients such as UTV Motion Pictures, Max Life Insurance, Tata Sky, etc.* Identified opportunities across new social platforms and digital properties to widen existing clients’ digital horizon * Integration of 360 degree campaigns to generate contextual content and increase interactions * Formulate, develop and direct marketing plans / activities for new clients* Monitor, review and tracked productivity of marketing campaigns using ORM tools* Management of CRM over digital media platforms

  • Bennett Coleman & Co. Ltd. (The Times of India)
    • Assistant Manager
      • Aug 2009 - May 2012

      • Added high net worth clients to increase B2B ad sales revenues for Print• Developed regular B2B features printed for annual events & exhibitions• Tracked revenues for PAN India Times Group publications; worked closely with the Business Intelligence team to control/ investigate any aberrations• Developed new projects and economic feasibilities on strategic initiatives (to internal and external constituents)• Analysed performance of Response verticals to highlight strategic inputs and course correction

  • hotstuff medialabs
    • Account Executive
      • Aug 2007 - Feb 2008

      Managed communication for premium accounts like Tata AIG Life Insurance, Reliance Mutual Funds, ICICI Prudential AMC, Aegon Religare, Unilever Food Solutions, etc

  • Engineering Enterprises
    • Executive
      • Jan 2002 - Jul 2007

      Successfully designed sales plans & regularly achieved targets regularly through developing marketing strategies to inform customers of new services offered by the company. Also diversified the company's product portfolio.

Education

  • 2009 - 2010
    University of Mumbai
    Master's Degree, Commerce
  • 2008 - 2009
    Times School of Marketing (PGDMM)
    Post Graduate Diploma in Marketing Management, Marketing Management skewed towards Media
  • 2002 - 2008
    University of Mumbai
    M.Com Part I, Commerce
  • 2002 - 2007
    H.R. College of Commerce & Economics
    Bachelor of Commerce (B.Com), Commerce
  • St. Mary's School (I.C.S.E.)
    Indian Certificate of Secondary Education

Suggested Services

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Industry Focus. “Venture Capital and Private Equity Principals”

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