Bio
Credentials
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Verified Certificate for Digital Marketing Strategy
The University of EdinburghFeb, 2021- May, 2026 -
edX Verified Certificate for Digital Marketing Strategy
edXFeb, 2021- May, 2026 -
Advertising and PR
Middlesex UniversityAug, 2009- May, 2026
Experience
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Egypt
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Information Services
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100 - 200 Employee
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Head of Account Management (Marketing Communication Department)
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Feb 2022 - Present
· Responsible for the Marketing Communications department in the Company.· Managing marketing communications plans and campaigns for the clients.·Working and supervising all corporate and marketing communications-related tasks like; Campaigns, newsletters, email shots, Internal Announcements, press releases, SMSs, social media campaigns, blogs, printed ads, brochures, Videos, website content and designs, brand guidelines. anything related to branding, corporate communications and marketing communications.·Working on Marketing communication plans and branding; coming up with brand personality, USPs, positioning, brand pyramid and making SWOT to be able to create the perfect and most effective campaigns to reach their objectives. ·Representing the marketing team of the client inside the agency, making sure all ideas, layouts, strategies, etc match the objectives of the client. ·Supervising and giving final approval on a vast number of social media and BTL campaigns.·Making sure that all clients' requests match the Brand identity and Image.·Managing the team of Account Managers and Writers, making sure they work efficiently and making sure they have all that is needed to help them do their jobs perfectly and smoothly.·Studying all clients’ work and seeing how we can solve any problem that may hinder the workflow and proposing how we can expand the work scope together.·Always keeping the team knowledgeable with the updates and any changes that occur in the Brand identity manuals.·Preparing the evaluation and appraisal process for the whole team.·Keeping top management updated with all daily tasks, requests & status.·Helping Account Managers, the team of designers and content writers with whatever they need to meet all requests.·Helping clients with any Marketing Communications related advice, tasks, and plans.
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Marketing Communications Account Manager
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May 2021 - Jun 2022
· Helped the Marketing Communications Director with managing all clients’ requests related to the marketing and corporate communications sector in the agency.· Managed and finalized a vast number of social media and BTL campaigns.· Worked on all corporate and marketing communications tasks like; newsletters, email shots, Internal Announcements, press releases, SMSs, social media posts, blogs, printed ads, brochures, Videos, website content and designs, brand guidelines. anything related to branding, corporate communications and marketing communications.· Made sure that all clients' requests match the Brand Identity and Image.· Constantly kept the team up with the updates and any changes that occur in the Brand identity manuals.· Acted and worked as Brand Manager but inside the agency.· Supervised Senior Account Executives and Account Executives and making sure they meet all clients’ requests and answer all their emails and calls.· Kept the Marketing Communications Director updated with all daily tasks, requests & status.· Helped executives and the team of designers and content writers with whatever they needed to meet all requests.· Helped clients with any Marketing communications-related advice, tasks, and plans.
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Account Director
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2015 - Jun 2021
Duties:·Responsible for growth of accounts and maintaining Strong relationship with clients.·Supervising on team members to Ensure the highest level of performance and excellent service are provided.·Coaching the team to handle clients and solving problems that may face them.·Generate communicati...
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Advertising Services
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1 - 100 Employee
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Account Manager
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Sep 2011 - 2014
Duties:· Solely Attending and leading meetings with clients.· Making presentations to clients.· Managing other members of the team.· Dealing with everything related to the client.· Managing several Accounts and representing the Agency to the client.· Building relationships with clients.· Making sure clients are provided with the perfect service.· Finalizing campaigns from A to Z, then taking approvals from the directors.· Judging all creative work and comparing it to client’s needs and requests.· Finalizing quotations and invoices independently. · Dealing and finalizing all tasks with suppliers.
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Account Executive
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Aug 2009 - 2014
Duties:· Working on all clients’ requests.· Attending meetings with clients, in the attendance of Account Managers.· Writing all reports.· Briefing the creative team and following up on all tasks related to the client.· Preparing presentations for the client.· Making sure that all deadlines are met.· Keeping in contact with client and following up on Jobs.
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Education
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2005 - 2009Modern Sciences and Arts University ( Middle Sex London)
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2005 - 2009Middlesex University
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2021 -The University of Edinburgh
Suggested Services
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Industry Focus. “Information Services”
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