Experience

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  Inspera

  • United States

  • Chief Marketing Officer

    • Sep 2022 - Present
    • United States

    Inspera is a leading educational technology company dedicated to revolutionizing the assessment and learning experience for educators and learners worldwide. As CMO, for the Americas, I spearhead the strategic direction and execution of all marketing efforts for a dynamic educational technology company specializing in digital assessment, plagiarism detection, and remote proctoring solutions.• Spearheading the successful establishment of Inspera's market entry in the United States, orchestrating targeted marketing initiatives and partnership engagements to secure a strong foothold in one of the world's largest education markets.• Pioneering targeted messaging and positioning strategies for each product, accentuating their disruptive features and benefits, while establishing a competitive edge and propelling an increase in product awareness and revenue growth opportunities within our agile startup environment. • Currently leading cross-functional teams in the development of innovative marketing collateral, compelling white papers, and engaging demo videos, to showcase Inspera's revolutionary solutions.• Devising agile sales enablement strategies, empowering our dynamic sales team with the tools and resources needed to effectively articulate Inspera's value proposition. Executing robust digital marketing campaigns harnessing SEO, SEM, and social media advertising to elevate brand visibility and attract high-quality leads.• Orchestrating the development and optimization of Marketing Qualified Lead (MQL) development strategies, leveraging data-driven insights and marketing automation tools to nurture leads through the sales funnel and increase conversion rates.• Implementing cutting-edge data analytics and reporting mechanisms to meticulously track key performance indicators and fine-tune marketing strategies for maximum ROI.• Currently establishing marketing and awareness strategies for expansion in to the LATAM market.

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  Follett Higher Education

  • United States

  • Vice President, Public Relations and Campus Marketing

    • Sep 2021 - Sep 2022
    • United States

    Managed public relations for Follett Corporation and Follett Higher Education supporting externally facing communications and media inquiries. Responsible for Board of Directors and Shareholder communications including the annual report and all meetings. Strategically managed and directed all B2B Campus Marketing for Follett Higher Education’s products and services ensuring Follett is well-positioned as it disrupts the industry. • Created and executed on external communication strategic plans for Follett Corporation public relations strategies, acquisition and divestiture communication plans, both internally and externally • Responsible for Follett Higher Education (FHEG) external communication contact strategies and vehicles including social media, B2B marketing, websites and dedicated email campaigns for over 1,100 campuses, campus academic leadership, business auxiliary partners and prospects • Drove Follett ACCESS marketability planning and execution focusing on prospecting campaigns, testimonials, video assets, direct mail and sales support assets for recent growth to 300+ programs equaling $400M • Managed a team that coordinated and oversaw all business-to-business FHEG brand and marketing focused on Follett’s retail experiences, academic tools and utilities, products and programs• Propelled Follett’s commitment journey on diversity, equity and inclusion by being a DE&I champion and communication support provider • Managed Board of Directors support including board documentation, monthly board meetings, and Shareholder / Chairman of the Board communications • Executed on Shareholder Annual meeting logistics and Annual Report creation

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  Follett

  • Westchester, Illinois, United States

  • Director - Business Unit Marketing, Research and Events

    • Oct 2018 - Oct 2021
    • Westchester, Illinois, United States

    Created and directed marketing strategy supporting $120M in sales, designed to optimize FHEG’s retail services both in-store and online with products including multiple business unit positioning to campus contacts and prospects. Provided strategic marketing insights, research and strategies for other FHEG business unit marketing initiatives, ensuring that brand and core messaging integrity is maintained and integrated into the overall Follett offering.Connected with key stakeholders, drove the creation of customer personas, customer segments and preferences which were leveraged in marketing campaigns (as well as other product, service and business model initiatives) and on an as-needed basis, oversaw research initiatives to provide insight.• Strategically partnered and supported business units for new and renewal business across North America• Drove Follett’s virtual solution market positioning efforts to propel business forward in a changing industry• Supported Follett On-Demand collegiate initiatives and marketing strategy to further develop business and entrench Follett into accounts• Strengthened Follett’s Academic Tools and Utilities business growth through strategic marketing efforts• Bolstered strategic planning efforts with industry data and research• Positioned Follett as a contributor and thought leader of industry insights• Executed on various large format tradeshows, industry conferences and regional shows• Worked cross-functionally in collaboration with leadership to guide our FHEG strategy with internal and external sources, gathering competitive and industry intelligence• Provided experience in translating business objectives, research insights and other relevant data points into marketing plans and strategies facilitating business growth

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  Follett Higher Education Group

  • Westchester, Illinois

  • Sr. Marketing Manager, B2B and Wholesale

    • Jul 2014 - Oct 2018
    • Westchester, Illinois

    Established marketing leader responsible for B2B marketing and communications programs supporting both the campus managed store and wholesale divisions. Created and executed on the entire current B2B marketing program that supports 180M in new sales annually. Built messaging, programs and campaigns from the ground up in an accelerated timeframe. Core Competencies• B2B Communications / Awareness Plan Creation • Thought Leadership Content Program • Brand Strategy and Management• Email Communication Program • Sales Process Mapping • Sales Material Creation • Salesforce Touch Program • Advanced-Online Marketing Suite• Customized Campus Store Design Solution Presentation Materials• Assets Creation Including: Photography, Video, Verbiage and Brand Elements• Tradeshow / Event Management

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  Office Depot / OfficeMax

  • Naperville IL

  • Marketing Manager for OfficeMax Workplace | Interiors & Furniture

    • Oct 2005 - May 2014
    • Naperville IL

    Experienced marketer in a $8B company. Recognized for efforts related to the support of growth in the $260M Interiors & Furniture division (for the past three years). Directed, created and implemented marketing materials and communications supporting sales growth and awareness. Executed on promotional campaigns with key audience segments for enterprise-level products, solutions and services. Effectively managed a $1.3M marketing budget to deliver on goals and directives. Considered a valued partner on the sales leadership team, exceeded expectations on established goals and championed the core values of the company.Core Competencies• National marketing plan creation• Thought leadership direction • Rebrand of division assets• Vendor income implementation• Private brand Omni-channel launch• Management skills• Website management and development• E-commerce content & solutions• Field sales tools standardization• Lead distribution• A&D program development• Promotional execution Awards • B2B Workplace MVP Q4 2013• Adjacency Special Nomination for Efforts 9/2011

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  Arthur J Gallagher Risk Management Services

  • Communications Manager

    • Aug 2004 - Oct 2005

    Respected partner in creating and launching field sales marketing and communications. Deployed tools into the regions that aided the sales engagement process and built credibility. Produced valuable communications on a quarterly basis for internal alignment. Used journalistic, editorial and graphic talents to deliver on the CEO initiatives.

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  BoiseWorkspace

  • Director of Creative Services

    • Jun 2001 - Mar 2004

    Post acquisition, played a leadership role in the transition of Workspace to BoiseWorkspace. Architected a plan for brand development and design implementation to support a national platform. Drove creative strategies to drive new business development and retain on-going customers. Crafted marketing programs and innovative collateral that contributed to the continued success of the furniture division for Boise Office Products.

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  Code Red

  • Director of Design

    • Sep 1998 - Mar 2004

    Employment concurrent with Workspace and BoiseWorkspaceDeveloped and deployed turn-key marketing and branding programs for clients. Value-engineered campaigns to leverage budget. Managed annual marketing plans and calendars to ensure on-time launches. Crafted and managed direct mail tactics and fulfillment operations.

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  Workspace

  • Sr. Project Planner and Creative Services

    • Jan 1996 - Jun 2001

    Orchestrated and implemented the marketing and interiors design activities for this start-up business shortly after its inception. Aided in its growth with leadership and creativity which developed the business into an industry leader in just under 5 years. Created unique presentation materials and solutions which drove new business and contributed to making the company more desirable for acquisition.