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Bio

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Samantha Hinrichs is a seasoned creative director with 10+ years of experience in full-stack web development, advertising, and digital media. She has led the creative development of multiple integrated campaigns and has expertise in concepting, designing, and executing dynamic web advertising. Samantha has worked with various clients, including Stripes Convenience Stores, Laredo Taco Company, and Celis Brewery.

Experience

  • Ampersand
    • Austin, Texas, United States
    • Group Creative Director
      • Sep 2023 - Present
      • Austin, Texas, United States

  • POP
    • Greater Seattle Area
    • Associate Creative Director
      • Jan 2019 - Oct 2023
      • Greater Seattle Area

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Creative Director
      • May 2017 - Aug 2018

      Concepted, designed and sold through multiple integrated campaigns from initial brainstorm to production. Clients including Stripes Convenience Stores, Laredo Taco Company, Celis Brewery, Brookshire Brothers, Uncle Billy’s Brewery, Cavender’s Western Outfitters, Texas A&M University-Kingsville, and Hanger Inc.Led the creative development and proposal design of over a dozen new business pitches.Helped to rebuild the creative department, hiring a diverse group of interns, designers, copywriters, project managers, and eventually our creative director.Assisted in developing briefs by providing brand, client, and creative insight.Started a weekly, agency-wide “#FridayWins” email initiative aimed at acknowledging personal wins, recognizing colleague’s efforts, and ending each week focused on the good stuff.

    • Senior Art Director
      • Feb 2014 - May 2017

      Concepted, designed and sold through multiple integrated campaigns from initial brainstorm to production. Clients including Stripes Convenience Stores, Laredo Taco Company, Celis Brewery, Brookshire Brothers, Uncle Billy’s Brewery, Cavender’s Western Outfitters, Texas A&M University-Kingsville, and Hanger Inc.

    • Art Director
      • May 2013 - Dec 2013

      Participated in creative development from conceptualization to execution for clients including Häagan-Dazs, Got Milk?, Adobe, and NBA. Contributing creative on winning pitches including Princess Cruises, Modello, and Comcast.

  • AdRoll.com
    • San Francisco Bay Area
    • Lead Designer
      • Sep 2012 - May 2013
      • San Francisco Bay Area

      Development of creative strategy, concept, design and execution of dynamic web advertising. Principal focus on translating client requests into viable design concepts, and complete ownership of online display ads from conceptualization to implementation.Development of creative strategy, concept, design, and execution of dynamic web advertising for clients such as American Apparel, Skull Candy, Sony, Clinique, SmashBox, and NastyGal.

    • Designer
      • Sep 2011 - Feb 2012
      • San Francisco Bay Area

      Twelvefold creates customized digital media packages with proprietary technology that utilizes emotive-based targeting at the page level and real-time bidding—at scale and without cookies—to achieve superior results and insights for brands and advertisers.Manage creative development during name change of rebranding from BuzzLogic to Twelvefold Media in both print and digital mediums.Design, create, and develop online and mobile media for various large name brands. Deliver visual designs for mobile and web interfaces. Maintain internal and external promotion, letterhead design, core decks, networking event invitiations, web layouts, mockups, and company swag design.

  • BuzzLogic
    • San Francisco Bay Area
    • Advertsing Analyst Intern/ Business Development Intern
      • Mar 2010 - Sep 2011
      • San Francisco Bay Area

      Buzzlogic is an advertising and technology company that helps brands target, reach, and engage their audiences online.Vet domains based on display advertising standards, UVs, and specific vendors Develop taxonomy for site categorization within targeting technologyAssisted in qualifying inventory partners to increase buyable inventory from 55k to 80k domainsWork with AdPlanner and Invite, using past performance data to qualify and recruit publishersRecruit, screen and hire for various postions including platform optimization strategist, revenue optimization intern, and advertising analyst intern

Education

  • 2009 - 2013
    Academy of Art University
    Advertising, Art Direction

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising and Marketing”

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