Experience

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  Bainbridge&Co

  • Cape Town, Western Cape, South Africa

  • Creative Consultant

    • Mar 2021 - Present
    • Cape Town, Western Cape, South Africa

    I collaborate with people and brands, crossing territories, sectors, platforms and channels in an ongoing quest to build beautiful, meaningful brands and effectively amplify their offerings.I strategise, ideate, write, design, produce and advise. In short; I make things happen. A pretty useful human to have around, I'm told.

• 

  Design Infestation

  • South Africa
  • Advertising Services
  • 1 - 100 Employee

  • Creative Director

    • 2017 - Mar 2021

    I led the creative team at Infestation for 4 years, ensuring all work was delivered on-brand, messaging was audience-appropriate and outputs were based on the underlying business and brand strategies. I worked across multiple platforms and channels in both digital and traditional media; ATL, TTL and BTL. Our client-base ranged from international retail brands and national corporates on the one hand, to mid-sized specialists and NPOs on the other.Speciality areas: Destination Marketing, Sports Retail, Telecomms, Finance, Insurance, Academia, Wine & Alcohol, and Luxury, to name a few.

  • Senior Art Director / Lead Designer

    • 2013 - 2017

    In this period I focussed on branding, digital design and ideation for campaign-driven outputs. I gained an understanding of user journeys, digital marketing, customer behaviours, audience development, and immersed myself in creative strategy, management and art direction.

  • Art Director / Designer: Communications & Publications

    • Mar 2005 - 2013

    For 8 years, I was the lead designer and art director on all key publications, as well as an all-round graphic designer for rest of Infestation’s clients. I would create the overriding concept and identity for all publications and then art direct the roll out. I managed all aspects of the workflow from client comms, to design, to sign-off.

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  Freelance / Graphic Design Services

  • Graphic Designer

    • Oct 2002 - Mar 2005

    I freelanced to grow my skills base and transition between the publishing and graphic design communities.

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  Strobe Communications

  • Editorial Designer

    • Sep 1996 - Nov 2002

    For six years, I was the sole designer and art director of Cape-based entertainment magazine Cape Review. The publication originated as a monthly newspaper and within a year grew into a glossy magazine. In 2002 the title was sold, and from this sale, Cape Etc was born.