Experience

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  Healthy and Tasty

  • Cairo, Egypt

  • Senior Marketing Communications Specialist

    • Jul 2021 - Present
    • Cairo, Egypt

    Develop, Manage and Execute Marcom plans achieving marketing strategy goals and assigned budget.Managing ATL and BTL agencies through all marcom projects and across the whole process (pitch to report) Managing Digital PR influencers campaigns on monthly basis.Managing Media Creative Ads and Outdo...

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  Helm

  • Cairo, Egypt

  • Marketing Communications Manager

    • Jan 2021 - Jun 2021
    • Cairo, Egypt

    Marketing communications plans for donors long term projects:Amideast Egyptian Universities inclusive centers for disabled studentsOrascom Dahab Accessible beachDrosos SEED online accessible academy for people with disabilities Event Planning and Management of “The road to accessible higher educa...

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  OPPO

  • China
  • Telecommunications
  • 700 & Above Employee

  • Event and Sponsorship Manager

    • Nov 2016 - Aug 2019

    Key Responsibilities:- Directing and Monitoring Africa & Middle East teams through planning and execution phases of large scale events.- Provide BTL Marketing trainings and technical templates for all region teams.- Leading Project Management and Execution of all kinds of events in Egypt; Media, Sales, Corporate, Client, Industry conferences/tradeshows and on ground activations.- Develop, Maintain and implement short & long term sponsorship projects based on business Objectives, Financial resources and potential marketing opportunities for the brand.- Managing the event marketing process including budget control, planning, creative development, execution/production, Communication (warm up, live coverage and post communication) and finally event recap/evaluation.- Ongoing Research, Reports, Proposals and Statistical interpretation of sponsorships and event-related data to ensure the continual development of projects ROI.Teamwork Responsibilities:- Developing Marketing plans based on the consumer insights, market research and competitors activities.- Creating Campaigns to deliver the brand personality & product USPs ensuring target segment engagement & sales driving.- Devising effective KPIs to track all running projects to ensure ROI is achieved successfully.- Working closely with Media and PR teams to drive communications strategies.

  • Event and Sponsorship Assistant Manager

    • Mar 2015 - Nov 2016

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  Innovation Crew for Marketing Solutions

  • Egypt

  • Senior Account Executive

    • Jun 2014 - Mar 2015
    • Egypt

    - Develop and communicate concepts & proposals aimed at positioning the client project in a unique and impactful way, in line with brand identity and excellence standards.- Coordinate with clients and suppliers on specific details being organized/produced to ensure that the campaign/event mee...

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  Ommar El-Ard

  • Egypt

  • Marketing and Operations Assistant Manager

    • Jun 2013 - Mar 2014
    • Egypt

    - Planning and Implementing creative and cost effective promotional plans and campaigns for the charitable and development projects of the organization to achieve donations target and ensure compliance to the agreed budget.- Providing cause marketing tracking and research information by collecti...

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  Integrated Development Group (IDG)

  • Egypt

  • Project Coordinator and Assistant Researcher

    • Jul 2011 - Mar 2013
    • Egypt

    - Stakeholders Management through the Strategic Planning process of Development Projects.- Researcher and Analyst of Environmental and Development Projects and Reports.- Preparation and Submission of Technical Reports to local and international Organizations and Programs.