Experience

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  Jotun Middle East, India and Africa (MEIA)

  • United Arab Emirates
  • Paint, Coating, and Adhesive Manufacturing
  • 700 & Above Employee

  • Marketing Manager

    • Mar 2024 - Present

  • Product Manager

    • Aug 2022 - Mar 2024

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  MAGRABi

  • United Arab Emirates
  • Retail Luxury Goods and Jewelry
  • 700 & Above Employee

  • Marketing Consultant - NAU Italian Eyewear MENA

    • Jul 2020 - Jan 2022

    Worked with MAGRABi top management & NAU brand owners in Italy to penetrate KSA, UAE & Egypt markets.My role was to build the marketing plan & budget to fit in the “Go to Market Strategy” for market penetration. Planned & executed the brand building strategy for MENA, doubled customers’ base in KSA & Egypt.I was accountable for all commutations & trade marketing tasks with the support of the central & regional teams; moreover, tracking brand performance & customer’s experience through brand health tracker & mystery shopper reports as well as analyzing & reporting traffic, capture rate & conversion rate. In addition to my involvement in business operations to achieve sales budget.

  • Marketing Lead North Africa & Levant

    • Nov 2017 - Jul 2020

    Worked directly with the General Manager to achieve the region’s objectives. Planned and executed the yearly marketing calendar and budget for Egypt and Lebanon. Lead all marketing activities including campaigns management, creative/media/printing agencies management, and media planning and buying, printing and installation. Took the lead in all creative and promotional campaigns. Rolled-out MAGRABi new branding and communication on MAGRABi stores in Egypt & Lebanon. Partnered up with business partners such as Ray-Ban and BVLGARI and different malls management. Worked with research agencies to keep tracking of customers experience in our stores through mystery shopper and market share by conducting brand health tracker reports.

  • Marcom & Digital Specialist MENA & Turkey

    • Nov 2014 - Nov 2017

    Was responsible for agencies management & briefing, including: creative, media buying & social media), led all creative artworks and managed the social media accounts by planning posting schedules, content & activations with the agency. Took a place in MAGRABi rebranding mega project, worked with international agencies to brief, plan & execute the complete new brand identity of the retail network in GCC, KSA, Egypt, Lebanon & Turkey. Managed marketing expenses and consolidation with the finance team, supported B2B and trade marketing teams.

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  Root Technologies Marketing & PR Agency

  • Cairo, Egypt

  • Account Manager

    • Sep 2013 - Oct 2014
    • Cairo, Egypt

    Worked with various automotive brands: Volvo, Aston Matrin, Dodge, Jeep, RAM, Citroen, Proton & Chrysler in addition to their motorcycle brands: Kawasaki, Peugeot & Hero. Worked directly with Ezz El Arab owner and the general manager as a team member on all marketing requests including showrooms branding, on ground activations, publishing press releases, media booking, billboards & advertorials designs in newspapers & magazines, brochures & catalogs adaptations to the local market and online competitors monitoring. Participated in Volvo R-Design & Citroen C class launch in Egypt & Hero motorcycles franchise.

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  Look Advertising Company

  • Cairo, Egypt

  • Account Executive

    • Jun 2013 - Aug 2013
    • Cairo, Egypt

    Worked with Beyti, Al Maraai & Bonjorno Cafe accounts for ATL & BTL requests by getting projects briefs then meet with creative and design team to come up with different ideas, storyboards, radio copies, new package design, activations concepts & booths design then present it to clients to take their feedback & finalize everything for production.