Experience

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  SKF Group

  • Sweden
  • Industrial Machinery Manufacturing
  • 700 & Above Employee

  • Senior Marketing Manager

    • Jan 2018 - Present

  • Global Marketing and Communications Industry Segment Manager

    • Oct 2012 - Jan 2018

    Building on the responsibilities and roles from my experience with SKF USA, I currently manage the marketing and communications programs for SKF global industry segments.Interface with global industry segment managers and product line management to develop long-term communication strategies and annual activity plans to support the business. Advise on communication channel selection to maximize budget utilization. Hands-on development, production, and dissemination of global integrated marketing communications campaigns, messages, materials and vehicles to be implemented in the local SKF sales units throughout the world. Organize and manage strategic international industry trade shows and customer events. Act as a leader in the development of digital marketing initiatives. Explore and recommend technologies and processes in support of SKF’s digital transformation to build online communities and engage target groups.

  • Marketing Communications Project Manager

    • Sep 1999 - Oct 2012

    Responsible for planning and managing integrated marketing communications programs that support the goals and strategies for the SKF USA industrial aftermarket and OEM businesses. Interfaced with SKF global communications, marketing, sales, product and channel development, engineering, customer service, and legal to produce and implement integrated marketing communications programs for multiple company divisions / product units and a network of 1,600+ distributors. Directed external and internal creative resources ensuring appropriate project development and execution including advertising agencies, trade show designers / producers, graphic designers, photographers, and printers. Communication programs have included new product launches, advertising, direct mail, literature production, traditional and virtual trade shows, end-user and distributor events, websites, electronic media, eMarketing campaigns, social media, 3D animations, interactive apps for mobile devices, public relations, distributor sales incentive programs, training modules, WebEx training events, presentations, and sales aides.

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  Spirax Sarco USA

  • United States
  • Industrial Machinery Manufacturing
  • 200 - 300 Employee

  • Commercial and Marketing Manager

    • Apr 1998 - Sep 1999

    Used experience and training to manage all aspects of commercial marketing programs from concept through application. Managed all departments involved in process ensuring continuity of efforts and project control. Developed and proposed methods of improvement to bolster the efficiency of departmental procedures, achieved full utilization of both company and human resources, and increased public and customer awareness of Spirax Sarco, its products, and services. Hired, trained, set priorities, and assigned duties to Marketing Communications, Inside Sales, and Customer Service staff. Developed and implemented commercial marketing plans, participated in strategic planning process at a corporate level, and administered a $3M annual budget.

  • Marketing Communications Manager

    • May 1997 - Apr 1998

    Planned, managed, and evaluated the effectiveness of company advertising, promotion, and publicity efforts in generating sales and achieving market presence. Interfaced with advertising agency, technical support, product development, sales, and management to ensure cooperative, smooth, productive, and cost effective execution of Marketing Communications programs. Communications programs include trade shows, sales conferences, presentations, web site, electronic media, public relations, advertising, direct mail, newsletters, literature development, sales lead management, and market research. Managed all support functions for department; developed and controlled a $2.5M annual budget.

  • Marketing Communications Specialist

    • Mar 1994 - May 1997

    Designed and produced advertising, sales, technical, presentation, promotion, and publicity materials for use as marketing tools. Managed entire production process of communication materials including a $750,000 annual print budget and literature allocation program. Developed and implemented communications projects including trade shows, sales conferences, and corporate website. Coordinated internal publicity and promotion including company newsletter and events. Advised and assisted other departments with their communication, desktop publishing and printing needs.

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  VF FACTORY OUTLET

  • Reading, Pennsylvania Area

  • Advertising Specialist

    • Apr 1992 - Sep 1993
    • Reading, Pennsylvania Area

    Provided marketing and advertising support to over thirty stores in the retail chain. Coordinated traffic-building events, sponsorships, and donations within the community. Developed and coordinated national merchandising / sales campaigns and interfaced with advertising agency to develop national advertising campaigns. Developed and produced marketing, sales, and promotional materials including brochures, flyers, posters, advertisements, and point-of-purchase displays.

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  The Globe Times

  • Bethlehem, Pennsylvania

  • Manager, Promotions and Community Relations

    • Jun 1989 - Nov 1991
    • Bethlehem, Pennsylvania

    Served as a central control for all external communications including advertising, public relations, special events, sponsorships, donations, and relationships with the community. Developed marketing materials to support advertising and circulation sales staffs and maintained awareness of competitive environment. Interfaced with all departments to ensure effective internal communications, coordinate projects, and provide technical expertise. Developed and administered marketing and promotion budget, participated in strategic planning, and identified innovative marketing opportunities for Senior Management Team.

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  Sacred Heart Hospital affiliated with Sacred Heart HealthCare System

  • Allentown, Pennsylvania

  • Assistant to Vice President, Community Relations

    • Oct 1987 - Jun 1989
    • Allentown, Pennsylvania

    Researched and wrote external and internal publications and press releases. Coordinated special events, interfaced with media, and responded to concerns of the public. Prepared design and layout of newsletters, brochures, advertisements, and other marketing materials. Supervised secretaries, interns, volunteers, outside photographers, and advertising agencies. Assisted in development of long range plans for department.