Experience

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  Intel Corporation

  • Communications Manager, Intel Architecture, Graphics & Software Group

    • Jul 2015 - Present

    Manage a variety of communications functions for Intel's Architecture, Graphics & Software Group. This includes managing Parallel Universe magazine and monthly Intel Developer Products customer newsletter as well as producing and publicizing customer case studies that showcase how customers solve business problems using Intel products.

  • Sales Development Manager, Influencer Sales Group (Formerly Enterprise Solution Sales)

    • 2005 - Jul 2015

    Managed the North American Customer Reference Program (CRP), which produced a variety of assets including case studies, videos, and infographics that showcase how customers solve business problems using Intel products. Also scaled the worldwide CRP's reach and influence by strategizing and managing a wide range of communications functions including the group's presence on intel.com website and in social media outlets. Wrote and produced field communications including monthly employee newsletter (average open rate of 67%). Managed and delivered all communications for Intel’s Enterprise Board of Advisors including monthly newsletter and program guide. Also wrote/edited and designed a wide range of sales materials including e-magazine and technical white papers, saving the division more than $175K per year by producing creative work in-house instead of outsourcing to agencies.

  • Senior Marketing Writer, Modular Communications Platform Division

    • 1996 - 2005

    Produced marketing copy for website, collateral materials of all kinds, executive bylined magazine articles and other PR materials, newsletters, channel materials, direct mail programs, tradeshow promotions and materials, print advertising and advertising fulfillment programs, and other marketing programs.

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  Novell

  • Creative Services Manager

    • 1993 - 1996

    Supervised editorial, graphics, and administrative teams for UNIX Systems Group marketing communications organization. Delivered copy and supervised production for print advertising and advertising fulfillment, website, executive-bylined magazine articles and other PR materials, newsletters, channel materials, direct mail programs, and other marketing programs. When UnixWare product was sold to another company, became managing editor of Novell Messenger, the company's flagship collateral publication. Also wrote extensively for Novell website.

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  Freelance

  • Communications Consultant

    • 1989 - 1993

    Provided advertising, marketing communications, PR consulting, and copywriting services to numerous advertising agencies and high-tech and consumer clients including Intel, Inmac, and many others.

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  Borland

  • Senior Marketing and Advertising Writer

    • 1987 - 1988

    Supervised creative direction and wrote a wide range of marketing materials including print advertising, brochures, direct mail campaigns, product packaging, and point-of-sale materials.

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  Teledyne Semiconductor

  • Advertising and Marketing Communications Manager

    • 1985 - 1987

    Developed and carried out all marketing communications programs including print advertising (both creative and media buying), product collateral, tradeshows, and events. Hired and managed outside vendors and in-house staff.