Bio
Credentials
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https://www.thetravelinstitute.com/agent/41706/
The Travel InstituteMay, 1992- May, 2026
Experience
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Travel Advisor
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AAA East Penn Region, AAA East Central
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Allentown, Pennsylvania Area
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Director, Travel Services
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Oct 1981 - Present
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Allentown, Pennsylvania Area
- Sets strategic direction and develops and administers a $27 million annual budget- Establishes goals and oversees auto travel and travel agency operations- Managers vendor and supplier relationships and programs- Negotiates contracts, sets sales goals, and directs business development- Develops and implements an annual travel services marketing plan and budget. Oversees strategic marketing and media relations.- Directs business line technology for booking engines, social media, and training on travel products- Represents AAA Travel at international and national conferences and serves as the primary media contact for the region- Serves on AAA Universal and Disney Advisory Councils
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Education
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1977 - 1977Wilma Boyd Career School
Associate Degree, Travel -
1973 - 1977Millersville University of Pennsylvania
Bachelor of Science (BS), Spanish Language Teacher Education -
1976 - 1976University of Madrid, Spain
Suggested Services
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Industry Focus. “Leisure, Travel and Tourism”
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References
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