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Sally Crawford

Realtor at Rêve | Realtors
Intro Book
Marketing Strategy Expert
  • Claim this Profile
Location
New Orleans, Louisiana, United States...
Skills
  • Digital Strategy
  • Online Advertising
  • Digital Marketing
  • Social Media Marketing
  • Seo
  • Show all
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Bio

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Topline AI
Sally Crawford is a seasoned marketing professional with 20+ years of experience in digital strategy, online advertising, and marketing strategy. She has led teams to develop and market SaaS platforms, built customer segmentation models, and implemented big data and machine learning solutions. Sally holds a degree in Photojournalism from the University of Missouri-Columbia and has completed a certification in Design Thinking from LinkedIn.

Credentials

  • A Design Thinking Approach to Putting the Customer First
    LinkedIn
    Jul, 2020
    - Jun, 2026

Experience

  • Rêve | Realtors
    • Greater New Orleans Region
    • Realtor
      • Jun 2022 - Present
      • Greater New Orleans Region
  • Technology Resources LLC
    • Consultant, Digital Marketing, Data & Analytics, Customer Insight
      • Mar 2022 - Present

      Provided marketing analytics and strategy development services for global companies. Leveraged big data, machine learning, and systems architecture design. Built customer segmentation models and Voice of Customer (VoC) programs.

  • MedAvail Technologies Inc./MedAvail Technologie...
    • Phoenix, Arizona Area
    • VP, Customer Experience
      • Sep 2018 - Mar 2022
      • Phoenix, Arizona Area

      Recruited to build out marketing and product development programs for Medavail’s Direct-to-Consumer brand, to commercialize its pharmacy kiosks, streamline operations, and improve retention. Built Call Center, Implemented Salesforce, rebuilt data stack and led rebranding initiative to help take t...

  • Align
    • Greater New Orleans Area
    • VP Product Management & Marketing
      • Aug 2017 - Oct 2018
      • Greater New Orleans Area

      Built and led team to develop and market Saas platform for a fully funded start-up. Created the B2B customer lifecycle, from acquisition through retention and referral. Built the product roadmap and marketing strategy to achieve highly aggressive business targets.

  • Technology Resources LLC
    • Consultant, Digital Marketing and Customer Insight
      • Jan 2017 - Jul 2018

      Provided marketing analytics and strategy development services for global companies. Leveraged big data, machine learning, and systems architecture design. Built customer segmentation models and Voice of Customer (VoC) programs.

  • MakeBuzz, LLC
    • Greater Chicago Area
    • Managing Director
      • Mar 2006 - Jan 2017
      • Greater Chicago Area

Education

  • 1996 - 2000
    University of Missouri-Columbia

Suggested Services

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Industry Focus. “Computer Software”

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