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Salah Al-awadhi is a seasoned marketing professional with 20+ years of experience in digital marketing, management, and leadership. He holds a Diploma of Education from IE University and a Bachelor of Science in Business Information Systems from Oxford Brookes University. Salah is certified in Digital Marketing, SAS Marketing Automation, and High Impact Leadership.

Credentials

  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Sep, 2021
    - May, 2026
  • SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns (6.5)
    SAS
    Feb, 2020
    - May, 2026
  • Oxford Digital Marketing: Disruptive Strategy Programme
    University of Oxford
    Jan, 2020
    - May, 2026
  • High Impact Leadership
    IE Business School Executive Education
    May, 2024
    - May, 2026
  • Advanced Management Program Diploma
    IE University
    May, 2023
    - May, 2026

Experience

    • Kuwait
    • Banking
    • 700 & Above Employee
    • Manager | Digital Marketing Manager - Digital Assets
      • Jun 2024 - Present

    • Digital Marketing Manager - Digital Assets
      • Sep 2022 - May 2024

    • Senior Digital Assets Officer
      • Apr 2021 - Sep 2022

      All duties for ʻSenior Marketing Assets Officerʼ plus the below;- Develop & implement Digital Marketing Strategies for Digital Marketing Campaigns- Ensure all Marketing Campaigns meet Digital Marketing Rules of Engagement- Ensure that the customer journey for marketing communications is always relevant and consistent- Review & ensure that all nbk.com/kuwait projects are aligned with NBK Marketing Strategy

    • Senior Marketing Assets Officer
      • Apr 2019 - Apr 2021

      All duties for ʻSenior Digital Marketing Officerʼ plus the below;- Analyse, monitor, and report on digital marketing campaigns, including recommendations based on data and insights- Generate innovative ideas to increase sales and increase engagement- Enhance/innovate marketing communications with customers- Ensure a consistent look throughout digital channels- Review new technologies and trends

    • Senior Digital Marketing Officer
      • Apr 2018 - Apr 2019

      - Supervise team to ensure all digital marketing campaigns go out on time as scheduled- Supervise team to ensure content change requests for all NBK Digital Marketing channels are updated within SLA- Report daily, weekly & monthly on the status of planned digital marketing campaigns- Coordinate with website vendor regularly to discuss website issues, defects, enhancements, etc (July 2016 - Dec 2018)

    • Digital Marketing Officer
      • Jul 2014 - Apr 2018

      - Execute content change requests for both internal and external digital marketing channels- Update/develop email marketing HTML templates via Adobe Photoshop & Dreamweaver- Test new systems and new functionalities on existing channels- Provide reports on campaign performance and monthly status updates for NBK digital marketing channels

  • Ray White Southbank
    • Melbourne, Australia
    • Telemarketer
      • May 2013 - Jul 2013
      • Melbourne, Australia

      Ray White Wealth - Part of the RW group, based in Southbank area of Melbourne specialising in investment Properties.On a daily basis it was my responsibility to engage with clients via the telephone. This was done by mostly warm calls registering prospective clients for property investment seminars, occasionally cold calling to residential areas to obtain potential clients with an interest in property investing.As well as registering clients for group seminars part of my daily duties were to book follow-on appointments. This would be a one-to-one consultation, typically i would have to negotiate an appropriate appointment depending on the clients circumstances.In addition to my other duties i would have to respond to customer inquiries via email/telephone and assisted Department Manager with ad-hoc tasks when required.

  • Sait Systems & Trading Ltd
    • Sheffield, United Kingdom
    • Project Engineer
      • Jan 2010 - Sep 2011
      • Sheffield, United Kingdom

      A UK specialist management team in Ferrous Export, Waste Management and Recycling Solutions.Initially started as a graduate carrying out admin duties such as book-keeping, invoice generating, credit control, liaising with company accountant and assisting on projects working with the Managing Director.After 6 months of learning the industry and multiple aspects of the organisation I was assigned a mentor and absorbed additional duties as a Project Engineer. I was solely responsible for maintaining the company’s flagship project in the North-East of England.During this role I was responsible for reporting daily, weekly and monthly reports to Mentor, Managing Director and the client on project production/downtime, consumption of consumables, and itemisation of cost to produce per unit with findings and recommendations.8 months after promotion I was given a second project replicating the success achieved in the North and overseeing the installation of an upgraded processing plant in Mitcham, London. Both of these projects were crucial to securing future business with our major client, the UK’s largest waste management company.

  • Nestle Waters Powwow
    • Oxford, United Kingdom
    • Credit Control/Sales
      • Jun 2009 - Sep 2009
      • Oxford, United Kingdom

      A UK supplier of bottled spring water and water coolers to commercial and residential customers in the UK.When working at Powwow I was part of the credit control team that responded to inbound queries. Powwow was in the middle of a takeover so the company was undergoing some major restructuring and I was apart of this.My responsibility was to deal with customer's financial queries on the phone, sometimes this was ongoing, usually taking payment or issuing customer invoices. In addition to this my responsibilities for each query required admin tasks, such as data cleansing, emailing invoices and poof of payment for deliveries.From working at Powwow I developed my negotiating skills and have an understanding of how internal operations within an organisation are closely linked and how these can affect one another.

  • EIMS
    • Bournemouth, United Kingdom
    • UK IT Marketing Consultant
      • Jun 2007 - Sep 2007
      • Bournemouth, United Kingdom

      A third party organisation that provides outsourced marketing intelligence for technology companies.Worked on campaigns calling business-to-business for some of the top 50 global IT companies, such as EMC2, Fujitsu-Siemens, Belden and Quantum. Working both individually and with teams of 5-6 people, with daily and weekly targets to meet. Required to have business conversations with IT Managers, Technicians and Managing Directors of companies, having to arrange potential meetings, business propositions and sales for clients.In addition to calling IT professionals for lead generation purposes it was also my responsibility to produce reports to Account Managers with information on budgets, authority, needs and timeframes.From this job I developed an awareness of the IT sector and greatly improved my written and verbal communication skills

Education

  • 2023 - 2024
    IE University
    Diploma of Education, Advanced Management Program
  • 2006 - 2009
    Oxford Brookes University
    Bachelor of Science (BSc), Business Information Systems

Suggested Services

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Industry Focus. “Banking”

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