Experience

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  Google

  • Lead, Performance Marketing Solution Consultants, Google Ads

    • Aug 2017 - Present

    Spearheading team of Google Ads solution consultants that partner cross-functionally to deliver against Revenue growth and Product Adoption Goals for Performance Max, Shopping Ads, and other products for a book of 100+ large advertisers ($XB annual spends)Build robust Go To Market plans and mobilize close collaboration with global partner teams (Ad Sales, Ops etc.) to build launch readiness for emerging products and strategic initiatives Drive Operational efficiency improvements through data-driven prioritization approaches, and build multiple Sales enablement resources that save efforts and increase Win rates

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  eBay Inc

  • Mumbai Area, India

  • Digital Marketing Manager

    • Oct 2014 - Aug 2017
    • Mumbai Area, India

    Led cross-functional 'Tiger team' that planned and executed first-to-market launch of Refurbished Electronics category, overseeing rapid scale-up to 23% of site GMV contribution within 18 monthsExecuted regular CRM experimentation, enhancing relevance through optimized segmentation, targeting, and messaging mix, resulting in a 1.4X increase in Loyalty Coupon ROI and a 14% reduction in 90-day churnInfluenced Product roadmap by developing build/buy/license evaluation to prioritize dynamic merchandising and Coupon API projects, resulting in a 40% bounce rate reduction for campaign landing pagesDelivered 35% GMV growth during Diwali shopping events by project managing cross channel budgets, KPIs, and timelines

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  HDFC Standard Life Insurance

  • Mumbai

  • Deputy Manager - Digital Marketing

    • Jan 2013 - Oct 2014
    • Mumbai

    Digital Marketing – Strategy and Planning Own the brands online content and communication, and align with business goals Continuously measure and deliver on ‘digital influence’ metrics for the online brand Grow ‘digital footprint’ (reach) through initiatives across owned, earned and paid mediumsWeb Product- UI/UX Development and Maintenance Design - develop campaign microsites and lead portal revampsCategory Ownership – Campaign Management Preparation of yearly media plan with monthly financial targets and actions

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  Reebok

  • Gurgaon

  • Management Trainee - Sales and Marketing

    • Apr 2011 - Dec 2012
    • Gurgaon

    End to End management of pilot venture, in a startup environmentPlanned, co-ordinated and established parallel setup in rural markets with global teamAchieved social impact objective along with business targetsKey Highlights include- Set up and managed traditional+alternative distribution channels - Business delivery and sales planning for new product achieved- Conducted marketing activations with agencies, along with trade strategy- Planned project and executed within timelinesCompiled findings, insights etc. in a final report submitted to Adidas Group Steering Committee.

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  Madison Communications

  • Short Term Project Trainee

    • Nov 2010 - Nov 2010

    Completed detailed project study benchmarking practices by major International and Indian brands on social media platforms like facebook, twitter, youtube, foursquare etc.

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  MakeMyTrip.com

  • Short Term Project Trainee

    • Oct 2010 - Nov 2010

    Social Media Optimiziation for the OffisialAtyachaar facebook fan page

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  Reebok

  • Gurgaon

  • Summer Trainee

    • Apr 2010 - Jun 2010
    • Gurgaon

    Develop Product Strategy and Business Overview for Sandals and Flip Flops categoryProject Brief:•Estimate size of the sporty sandals and flip flops market in India•Gathering Market intelligence (Trends, Technologies, Pricing strategies, design strategies) for key players in the segment•Developing and defining product concept for the segment based on findings.Objectives:•Develop a focused product approach for segment vis-à-vis Indian market•Formulate a perspective on market position for Reebok and potential for the segment•Improvement in salesDeliverables:•Conducted surveys interviewing 600 customers detailing preferences and analyzing behavior for the segment.•Understanding consumer decision making process first hand by working as part of sales staff across stores•Top down approach included meeting with distributors to estimate size of NCR market •Other recommendations based on pricing, design and packaging to be implemented for Summer Spring 2011• Conceptualized and initiated tieups with new design partners.

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  Webrosoft Solutions

  • Industrial Project Trainee

    • Jan 2008 - May 2008

    Completed industrial project on e-commerce, involving setting up of an Online Shopping Portal using a PhP/MySQL platform

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  Abhishek Industries Ltd

  • Project Trainee

    • Apr 2007 - Apr 2007

    Underwent 2 week training in the IT department of the corporate office to study the SAP systems being employed