Experience

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  Hanan Dashti Company

  • Kuwait

  • Brand Manager

    • Aug 2023 - Present
    • Kuwait

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  Tatayab

  • Kuwait

  • E-Commerce Category Manager at Tatayab

    • Mar 2022 - Mar 2023
    • Kuwait

    • Managing the International Perfume Category in Kuwait, KSA and Qatar1. Set specific KPI’s that are measurable and achievable of efficient goals that could improve the business performance2. Enrich the products’ offer based on building up a healthy SOH availability and variety3. Drive and influence Digital Marketing to support category directives and strategies4. Surveys other web sites, comparing product assets and merchandising functionality to our site5. Data analysis and reporting of web, tele sales and E-Commerce KPIs6. Accountability for daily, weekly and monthly business performance monitoring and reporting to the Category Head Manager7. Routinely working with and presenting to the Category Head Manager8. Develop and implement category strategy to achieve revenue and profitability goals9. Collaborate across functions to drive business goals (including Marketing, Sales, Business Development and Operations)10. Partner closely with merchants to develop and enhance the brands, site, and competitive positioning11. Building up a strong relationship with the suppliers to ease and smooth the business deals and collaborations. Strategically negotiate to get lower costs, maintaining healthy margin vs competitive RSP offer12. Maintain industry expertise13. Run daily/weekly/monthly reports related to sales and inventory14. Run aggressive offers when possible and needed to always pull the traffic to the app

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  Union Trading Co.

  • Kuwait City, Al Asimah, Kuwait

  • Junior Category Manager

    • Dec 2020 - Feb 2022
    • Kuwait City, Al Asimah, Kuwait

    • Full responsibility in Purchase/ Retail/ Wholesale for over 10 International Brands1. Constance Carroll: Make Up - Polish Brand 2. Jean Arthes: Perfumes- French Brand 3. Yardley: Perfumes & Body Care - UK Brand by Wipro4. Concept II Cosmetics: Body Care- US Brand 5. Glysolid: Hand & Body Care- German Brand 6. Bio SkinCare: Skin Care Products- UK Brand 7. Bajaj: Hair Oil- Indian Brand 8. Malibu: Sun Care Products- UK Brand 9. Maxkleen: Liquid Detergent- By Wipro Made in Malaysia10. Giffy: Antibacterial Fruit & Vegetable Wash-By Wipro Made in India11. Aiken: Antimaterial Antiseptic- Turkish Brand- By Wipro- Made in Indonesia12. Hygienix: Antibacterial hand & Body Wash- By Wipro Made in Malaysia In Addition to Local Purchases for the following brands: 1. Maybelline: Make Up- US Brand 2. Top face: Make Up- Turkish Brand 3. Mahmoud Saeed Perfumes: Oriental Perfumes (Arabic Fragrances)- Made in UAE • Analyze data or insights to determine industry and consumer trends• Devise long-term development strategies for product categories• Develop exit strategies for unsuccessful products• Foster trust relationships with vendors to achieve better pricing and quality of services• Place appropriate orders to ensure product availability that meets consumer demands• Determine the positioning of a product category to maximize visibility• Liaise with marketing teams to determine competitive pricing and promotional activities of a product category• Collaborate with buyers and merchandisers to expand product categories• Make forecasts for product demand to ensure the sustainability of inventory• Assume responsibility of budget development and revenue for category

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  Chalhoub Group

  • Kuwait

  • Senior Manager

    • Oct 2018 - Feb 2020
    • Kuwait

    Responsible for:• Maximizing the commercial performance of the retail store and deliver exceptional Guest Experience• Establishing a bridge between back-office and the store under their supervision• Being mandated to conduct continuous audits and implement corrective solutions and actionsKey Responsibilities: 1. Organizational:2. Operational:• Guest Experience Focus• Customer Loyalty• Gross Margin Achievement• Budget Management• Network Changes• Product Coaching• Store Operations• Sales Operation• Back-store Operations• Assortment, Visual Merchandising and Marketing• Store Inventory Control• Coordination3. Team Management

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  Dylan's Candy Bar

  • Kuwait

  • Dylan’s Candy Bar Senior Manager/ acting as a Brand Manager

    • Oct 2018 - Feb 2020
    • Kuwait

    Responsible for:• Maximizing the commercial performance of the retail store and deliver exceptional Guest Experience• Establishing a bridge between back-office and the store under supervision• Being mandated to conduct continuous audits and implement corrective solutions and actionsKey Responsibilities: 1. Organizational2. Operational:• Guest Experience Focus• Customer Loyalty• Gross Margin Achievement• Budget Management• Network Changes• Product Coaching• Store Operations• Sales Operation• Back-store Operations• Assortment, Visual Merchandising and Marketing• Store Inventory Control• Coordination3. Team Management

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  M. H. Alshaya Co.

  • Kuwait

  • Store Manager

    • Dec 2017 - Oct 2018
    • Kuwait

    NYX Professional Make up Store Manager Kuwait- Avenues Phase 4(We are #1 NYX store Worldwide) / M. H. Alshaya Co. Assumes overall responsibility of the store. Demonstrates desired behaviors for staff including a passion for beauty and selfexpression,driving sales, handling difficult and/or complicated sales, cash management,inventory control and follow up with customers. Ensure company standards are met for store and associate appearance at all times.Enforces all company policies and procedures, including health, safety, and security. Prioritizes, plans, and adjusts schedules as necessary to maximize sales: is responsible forthe staff planning. Hires to the needs of the business, actively helping the Area Sales Manager to recruit toensure open positions are filled quickly. Coaches team in the moment. Manages and assesses staff performance throughconsistent feedback, coaching, and development plans. Training the team to improve their product knowledge based on weekly ranking reports. Identifies opportunities to drive traffic into the store through community and/or industryevents. Full communication with the upper management team.

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  Crystal Baccarat Beauty Institute Company

  • Branch Operations Manager

    • Jan 2016 - Nov 2017

    • Responsible for the day-to-day management and operation • Supervising and ensuring the development of the team • Meeting and consulting with the clients as well as suppliers• Ensuring the highest quality of service • Represent the company in all the International Beauty Exhibitions and Events which are held in/outside Kuwait (Paul Mitchel/ Revlon/ Framesi/ OPI)• Conducting sales and marketing efforts including E-commerce and Social Media • Keeping accurate financial records• Purchasing / Store Management

  • Managing Director- Platinum Seamless Brand Manager

    • Jan 2016 - Nov 2017

    • Brand Manager: Platinum Seamless, US hair extension brand • Responsible for full brand operation (planning strategy, marketing, distribution, training, market expansion) As for the salon and beauty institute: • Representing the company in international beauty events• Being always updated with the latest trends by building up a strong communication level with all the international cosmetic distributors • Responsible for the day-to-day management and operation • Supervising and ensuring the development of the team/ Staff Hiring• Meeting and consulting with the clients as well as suppliers• Ensuring the highest quality of service • Regular team training sessions in all divisions: Hair, Skin Care, Make Up, and Nails.• Conducting sales and marketing efforts including E-commerce and Social Media • Keeping accurate financial records• Purchasing / Store Management• Inventory Management

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  La Beauté Kuwait

  • Kuwait

  • Operation Manager

    • Apr 2013 - Jan 2016
    • Kuwait

    • Plan for Business development Strategies • A complete study for the locations that lead to strengthen the weight of our brands • Handling the management of a series of Chocolate & Gift Shops (local brand: La Beauté Kuwait & franchised Italian Brand: Bartolucci / located in 4 branches) • Manage business operations in the assigned division to achieve company goals. • Evaluate division performance and recommend new strategies for performance improvements. • Resolve business issues and ensure that all escalated issues are closed. • Address business inquiries from customers and team members in a professional manner. • Identify resources, assign workloads and manage schedules to ensure timely deliveries. • Ensure that teamwork in compliance with company policies and procedures. • Assist in employee recruitment, performance evaluation promotion, retention and termination activities • Identify skill gaps and provide appropriate training sessions to team. • Develop and enforce best practices to ensure operational efficiency. • Oversee staffing adjustments to obtain maximum productivity. • Recommend cost-reduction initiatives while maintaining productivity and quality. • Develop new business programs to meet productivity and revenue goals. • Provide guidance to team members and monitor their performance, discipline and attendance on regular basis. • Identify areas of improvements and concerns and accordingly develop action plans. • Process client invoicing promptly and oversee business accounting processes.• Maintain applying proper Marketing plans to best meet the customers’ need

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  Dar AL Shifa Hospital

  • Kuwait

  • Commercial Area Manager

    • Nov 2010 - Mar 2013
    • Kuwait

    Full floor management Building up Business Deals with more suppliers to create a healthy commercial areaSupervising and following up the performance of all the suppliers ex: Costa, Second Cup, and Flower Suppliers, Chocolate suppliers: Patchi, Opera, Perfume Suppliers: Habchal, Baby Clothes Gift Sets and others, in addition to the performance of DASH cafeteria.Product Knowledge, Market Assessment, Offer Alternatives to the clients (always seeking new suppliers to compete ourselves)Trainer / Team Leader Marketing , Customer Service / Organizing Events & Baby Showers

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  Patchi

  • Kuwait

  • Store Manager

    • Mar 2010 - Sep 2010
    • Kuwait

    Managing one of the flagship stores Full day-to-day management: Team-Sales- Stock control- Daily Deliveries- Customer ServiceFull Customer Service including VIP section: High end branded gifts, glassware, vases, statues, etc.Event Organizer- Create Wedding/ Baby Shower full theme- suggest creative decorations and ideasBeing always updated with the market need and taste

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  Azadea Group

  • Kuwait/ Beirut/ Egypt

  • ZARA Area Manager

    • Sep 2007 - Jan 2010
    • Kuwait/ Beirut/ Egypt

    • Retail follow up: Product Knowledge, Sales' analysis, Replenishment, Merchandising, Brand Analysis, Forecast Follow Up, Sales' Strategy Builder• Communication on high level with the Brand managers, Commercial Managers, Head Office, etc... • Staff & Managers' Trainer & Annual Evaluation for team commitment & performance

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  La Perla

  • Kuwait

  • Shop Manager

    • Jan 2005 - Sep 2007
    • Kuwait

    Floor ManagementMerchandisingSalesStaff Commitment & PerformanceCustomer Service

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  Al Amlieh/ Educational Association

  • Lebanon

  • English Teacher

    • Sep 1999 - Jun 2003
    • Lebanon

    English Teacher

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  PCI

  • Lebanon

  • Sales Associate

    • Jan 1998 - Oct 2000
    • Lebanon

    Sales Associate Floor ControlCustomer Service