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Sacha Purciful

Vice President and General Manager at KSLA News 12

Intro Book

Seasoned media professional with 20+ years of experience in advertising, sales, and leadership.

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Location

Shreveport-Bossier City Area, US

Skills

Advertising
New Business Development
Sales
Social Media Marketing
Advertising Sales
Digital Media
Television
Media Planning
Online Advertising
Marketing Strategy
Leadership
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$250.0

Hourly Rate

How This Rate is Calculated

Based on Sacha Purciful's extensive experience in media planning, sales, and leadership, I estimate his hourly rate to be around $250. This is in line with industry benchmarks for experienced media professionals, considering his certifications, education, and leadership roles. His ability to promote new business development and increase local market share also suggests a high level of expertise and demand for his services. However, this rate is still on the lower end of the spectrum, considering his top-tier certifications and leadership experience. A more accurate estimate would be in the range of $300-$500 per hour, but this rate takes into account his current role and location.

Bio

Generated by

Topline AI

Sacha Purciful is a seasoned media professional with 20+ years of experience in advertising, sales, and leadership. He has held various positions in television and media planning, including Vice President and General Manager at KSLA News 12, WHSV - TV / Gray Television, and WCAV-TV. He has also worked as a Sales Manager at WAFF and WTNZ, and has successfully promoted new business development and increased local market share. He holds a B.A. in English and French Literature from the University of Tennessee, Knoxville, and has received several certifications, including the Athena Leadership Honoree 2022 and the John Maxwell Transformational Leadership Award-Top 100 for 2018.

Credentials

Athena Leadership Honoree 2022

Greater Shreveport Chamber of Commerce

Nov, 2022
- Apr, 2026
John Maxwell Transformational Leadership Award-Top 100 for 2018

John Maxwell Team

Jun, 2018
- Apr, 2026
Best of the Best 2017 Graduate

VIRGINIA ASSOCIATION OF BROADCASTERS INC

Apr, 2018
- Apr, 2026
Dale Carnegie Certificate of Achievement

Dale Carnegie Training

Experience

KSLA News 12
- Shreveport, Louisiana
- Vice President and General Manager
  - Mar 2020 - Present
  - Shreveport, Louisiana
WHSV - TV / Gray Television

Broadcast Media Production and Distribution

1 - 100 Employee
- Vice President and General Manager
  
  Mar 2017 - Mar 2020
- Director of Sales
  
  Feb 2016 - Feb 2017
WCAV-TV
- Charlottesville, Virginia
- Vice President & General Manager
  - Feb 2019 - Sep 2019
  - Charlottesville, Virginia
WAFF
- Huntsville, Alabama Area
- Sales Manager
  - May 2013 - Feb 2016
  - Huntsville, Alabama Area
WTNZ
- Knoxville, Tennessee Area
- Sales Manager
  - Sep 2011 - May 2013
  - Knoxville, Tennessee Area
  Promoted into this position based on exhibited leadership capabilities, high revenue generation, peer motivation, solid decision-making skills, extensive industry knowledge and many peer recommendations. Responsible for a team of 8 television and internet consultants, including all aspects of budgeting, project creation and execution, motivating and coaching, and training. Accomplishments Include:Motivating Sales Team to achieve record-setting New Business Development.Increased Local Market Share. Spearheaded and ran several record-shattering Projects & Sales.
WTNZ FOX 43
- Account Executive
  - Sep 2006 - Oct 2011
  Hired into this 100% commission position with no outside sales experience and no prospect list and successfully set several of the television station's new sales records and won multiple awards for #1 sales ranking. Initially hired with WTNZ Fox 43 in Knoxville before being recruited by an ABC affiliate from 2005 to 2006. Recruited to return to Fox 43 based on top ranked sales results.
WFTV ABC 9
- Orlando, Florida Area
- Account Executive
  - Feb 2005 - Aug 2006
  - Orlando, Florida Area
  Recruited to this ABC affiliate based on successful record of sales performance in Knoxville with FOX 43 to generate new accounts and increase television advertising revenue in one of the top 20 markets in the United States.
WTNZ
- Account Executive
  - Apr 2003 - Jan 2005
  Hired into this 100% commission position with no outside sales experience and no prospect list and successfully set several of the television station's new sales records and won multiple awards for #1 sales ranking. Initially hired with WTNZ Fox 43 in Knoxville before being recruited by an ABC affiliate from 2005 to 2006. Recruited to return to Fox 43 based on top ranked sales results.

Education

1995 - 1999

University of Tennessee, Knoxville
B.A, English & French Literature

1995 - 1999
THE UNIVERSITY OF TENNESSEE
B.A, English & French Literature

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Broadcast Media”

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Sacha Purciful

Refer a Friend to Get
100 Credits For FREE

$250.0

Hourly Rate