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Bio

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Sabrina Hashmi is a seasoned consultant and event planner with expertise in sales strategy, stakeholder management, and digital marketing. With a background in business and human resources, she has worked with various clients across industries, including technology, healthcare, and entertainment. Her experience spans project management, team leadership, and client relations. She has also honed her skills in design thinking and strategic planning through workshops with the University of Toronto's Rotman School of Management.

Experience

    • Freelance Consultant
      • Nov 2015 - Present

      Recent Projects: Enterprise Sales Enablement @ Confetti; Customer Engagement @ Health Tech Start Up (Thaddeus); Sales Outsourcing Start Up (SaleScience); preparing a small business for sale; marketing for hospitality and live event production (Cabarete, Dominican Republic). Weapon of Choice: Ad-hoc consulting, stakeholder management and sales strategy for small businessesOngoing Events: Weddings, Sporting Events and Full Moon Parties Event Planning: End to end coordination including location scouting, promotions, budget/vendor management and day-of logisticsAgency Wars & Toronto Real Estate Rumble: End to end planning and execution of production at CBC StudiosSousatzka: spearheaded event planning, digital marketing and vendor relations for world premier of musicalBattle of the Suits: Co-founder of new white collar boxing platform sponsored by Pizza PizzaReggae in Toronto: Event Logistics Manager for live music event Brawl in the Hall: Lead organizer for live boxing event celebrating Canadian Boxing Olympians televised by RogersTV Ongoing Volunteer: Various film, fashion and networking events including TOM* Men’s Fashion Week

    • Account Director
      • Feb 2023 - Feb 2024

    • Business Development Specialist
      • Oct 2021 - Feb 2023

      • Manage the creation of an outstanding customer experience while generating, increasing and retaining revenue for the company.• Recruit, train, onboard, and mentor key sales personnel.• Cultivate strong relationships with customers and referral partners.• Create clear goals for sales teams and motivate them to meet goals and solve problems.• Onboard new clients with outbound lead generation and sales team.• Create and manage copy creation for client campaigns.Martal Group is a top lead generation & sales agency servicing B2B tech companies. We are a turnkey solution sales partner generating qualified leads, providing support staff and sales streamlining services, right through to signed contracts. Our team specializes in creating leads for SaaS, IT services and IOT vendors who cater enterprise software, location-based services, search relevance, data annotation, video analytics, consumer insights, sales performance management, cloud backup, fleet management, AI powered applications, and other products.We provide managed services for outbound sales, our fractional sales executives, marketing leaders and account managers will help your team in sourcing deals, pitching prospects, and winning new business.Our U.S. and Canada based executives serve as an extension of your sales and marketing team; they are sourced to fill your sales teams’ calendar with new business, accelerate your growth and fill gaps in your process. We build weekly prospect lists enriched by intent data. We target decision makers using multiple touchpoints - email marketing, LinkedIn messaging, cold calls and trade shows.Clients' use cases:www.clickworker.comwww.spinbackup.comhttps://quaenet.com/https://www.certaintysoftware.com/https://www.jedox.com/en/https://umbocv.ai/https://voiceops.com/https://fullscreen.com/www.weezmo.comwww.secufy.io/en/www.incentives-solutions.comwww.semasio.comwww.intech-global.comwww.kipod.comwww.vidmind.comwww.favendo.com

    • Account Executive
      • Nov 2021 - May 2022

      Connect with new prospects and existing clientele to build meaningful relationships and help fulfil business needs through technology and professional services.

  • Precursive
    • London, England, United Kingdom
    • Sales Development Representative
      • Oct 2018 - May 2020
      • London, England, United Kingdom

      Educate and consult B2B software companies on utilizing Taskfeed within their Salesforce environment to maximize customer success and improve customer retention

  • Agency Wars
    • Toronto, Canada Area
    • Producer
      • Apr 2017 - Dec 2018
      • Toronto, Canada Area

      Bringing together all the pieces of the puzzle to get Toronto urban professionals ready for their first amateur boxing bout at a Vegas style charity gala event

  • The Look Company
    • Toronto, Canada Area
    • Project Development Manager
      • May 2017 - Aug 2018
      • Toronto, Canada Area

      Dealer program development for Jaguar Land Rover in North America

  • Teatro Prescenium LP
    • Toronto, Canada Area
    • Marketing Manager - Sousatzka
      • Jan 2017 - Mar 2017
      • Toronto, Canada Area

      Multichannel marketing efforts for the world premiere of the new musical Sousatzka

    • Marketing Manager
      • Dec 2015 - Jul 2016
      • Toronto

      Strategize with senior management for membership engagement initiatives and oversee end to end campaign execution with internal and external production partnersDigital Marketing | Direct Marketing | Branding | Analytics | Vendor Management

    • Director of Marketing
      • Jul 2015 - Sep 2015

      Toronto based boxing promotion company bringing professional boxing back into the limelight, curated by Les Woods & Lennox LewisFriday September 11 2015 The Revival #KOinTORicoh Coliseum I do a little bit of everything but mostly:Strategic Planning | Partnerships | Brand Management | Marketing | Vendor Management | Business Development | Sponsorships

  • OLSON Canada
    • Toronto, Canada Area
    • Account Director
      • Jan 2013 - Mar 2015
      • Toronto, Canada Area

      Overview: Experience in handling senior client relations and overseeing digital initiatives across multiple platforms Strategic Planning | Innovation | Client Relations | Industry Relations | Business Development | Contract Management | Project Execution | Financial Management | Agency Wars Boxer

  • Gorrie Marketing
    • Toronto, Canada Area
    • Account Director
      • Jan 2012 - Jan 2013
      • Toronto, Canada Area

      Exploring new partnerships and business opportunities. Design and execute custom retail design and build solutions.Client Relations: Managing relationships with CPG brands and retail marketers for below the line campaigns. Project Management: Aligning cross-functional teams for 2D/3D design, engineering and procurement.

    • Business Development Manager
      • Feb 2010 - Sep 2011

      Drove software and hardware strategy and new business development as a mobile commerce solution specialist; repaired client and industry relationships, uncovered new business opportunities and aided launch of bleeding-edge mobile commerce solution; conducted competitive analysis and advised Chairman / Founder on strategy and corporate communications

    • Online Marketing Manager
      • Apr 2008 - Jan 2010

      Co-managed business channel that represented 80% of revenue. Managed ~100 online advertisers as the affiliate marketing manager for Casino Coins, the affiliate program for 7 online casino brands. Grew assigned affiliate channel by 125% in first fiscal year, contributed to 11% increase in new business for overall affiliate channel and increased branding exposure for affiliate program and related casino products.

    • Recruitment Consultant
      • Jun 2007 - Mar 2008

      Business Development and Candidate Recruitment

    • Adminstrative Assistant
      • 2006 - 2007
      • London, Ontario

    • Office Manager
      • 2005 - 2005
      • London, Ontario

  • Ipsos Reid
    • Toronto, Canada Area
    • Interviewer
      • 2002 - 2003
      • Toronto, Canada Area

Education

  • 2003 - 2007
    Western University
    BMOS, Business Specialization in HR
  • University of Toronto - Rotman School of Management
    Strategy

Suggested Services

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Industry Focus. “Business Consulting and Services”

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