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Bio

A passionate marketing professional with a strong foundation in content creation and social media strategy, I bring a creative and results-driven approach to digital marketing. With a keen eye for storytelling and brand voice, I specialize in building engaging campaigns that resonate across platforms. Originally from Massachusetts and now based in Miami, I draw inspiration from my love of art, music, and travel—elements that continue to influence my creative perspective.

Experience

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Social Media Marketing Specialist
      • Sep 2024 - Present
      • Miami, FL

      Develop and execute compelling content strategies across social media platforms, optimizing Facebook Ads to enhance brand visibility and engagement. Conduct market research to identify and generate high-quality leads, driving business growth and expanding the customer base. Design and manage targeted email campaigns via MailChimp, and implemented SEO best practices to improve website traffic and search engine rankings. Organize and manage content calendar across multiple social sites.

    • United States
    • Hospitals and Health Care
    • 400 - 500 Employee
    • Senior Sales Consultant
      • May 2022 - Mar 2024
      • Miami, FL

      Consistently achieved a CR3 rating of 21% or higher and maintained an average of 30 monthly sales, culminating in over 200 lifetime sales. Optimized Salesforce pipeline management, resulting in an improvement in customer satisfaction and a 7% average monthly sales increase.

  • Faxxlange
    • Miami, FL
    • Content Creator & Social Media Marketing Manager
      • Mar 2021 - Oct 2021
      • Miami, FL

      Spearheaded data & content driven social media campaigns, increasing customer retention rates by 17% across multiple platforms. Designed and implemented engaging multimedia content strategies that boosted website sales by 33% across digital and e-commerce channels. Enhanced customer loyalty by streamlining problem resolution processes, achieving a 10% increase in repeat business.

    • Austria
    • Food and Beverage Services
    • 700 & Above Employee
    • Marketeer
      • Feb 2019 - Dec 2021
      • Miami, FL

      Developed and executed targeted marketing campaigns, driving a 13% increase in collegiate sales and brand awareness. Strengthened market presence by increasing local customer engagement by 26%, equating to over 60 new customers monthly. Orchestrated and organized promotional events and activations to amplify brand recognition, increase participation in competitions, and showcase product benefits.

Education

  • 2018 - 2021
    Florida International University
    Bachelor of Science, Marketing & International Business

Services

Industry Focus. “Environmental Services”

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