Okay, let’s break it down. Linda has experience in graphic design, which is a valuable skill. However, her experience is mostly in the publishing industry, not in the advertising or creative agency space. She also lacks experience in high-demand fields like digital marketing or e-commerce. Given her skills and experience, I'd estimate her rate to be on the lower side. Considering the average rate for a graphic designer in Toronto, Canada, I'd place her rate around $75 per hour, which is below the average rate for a junior graphic designer in this location.