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Sandy Samuel is a seasoned executive with 17+ years of experience in brand development, luxury goods, and marketing strategy, with a strong background in retail and consumer products. She has held senior roles at Gucci, Bally, Dior, and Chanel, and has worked with various organizations and brands to analyze successes, challenges, and opportunities, define goals, design strategies, and execute change. Sandy holds a Bachelor of Arts degree from The Ohio State University and has earned certifications in project management, service design, and user experience research and design.

Credentials

  • Certificate, Project Management with Agile
    Stony Brook University
    Jan, 2019
    - May, 2026
  • Certificate, Service Design through Prototyping
    Copenhagen Institute of Interaction Design
    Jan, 2018
    - May, 2026
  • Certificate, User Experience Research and Design
    General Assembly
    Jan, 2018
    - May, 2026

Experience

    • Working at the Intersection of Business & Design
      • Apr 2007 - Present
      • Cayman Islands

      I work with organizations and brands to analyze current successes, challenges and opportunities, to define goals, design strategies, create roadmaps and to execute change. I have deep experience in the arts, luxury goods and international brands.Select Projects and Clients include:Not-for-profit, Education and Fine Art: Best Friends Animal Society, The SCAR Project, Saint John's University Heritage Program, American Institute of Architects, Pebblestorm.Retail and Consumer Products - B2B and B2C: Michael Aram, Hunter Boot, Isoude, Malibu Discovery, Investor Relations business and technical ghostwriting.Reach out to me at [email protected]

  • Gucci
    • New York, NY
    • President, Sergio Rossi North America
      • 2005 - 2007
      • New York, NY

  • Bally
    • New York, NY
    • Vice President of Sales, General Merchandise Manager
      • 2003 - 2004
      • New York, NY

  • Dior
    • New York, NY
    • Executive Director, Sales and Marketing
      • 2002 - 2003
      • New York, NY

  • Chanel
    • New York, NY
    • Director, Sales and Marketing
      • 1999 - 2002
      • New York, NY

Education

  • The Ohio State University
    Bachelor of Arts (BA), Industrial and Organizational Psychology

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