Experience

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  ConnectOne

  • Singapore

  • Consultant

    • Sep 2023 - Present
    • Singapore

    We specialise in building teams and hiring top talents for growth-stage startups across Southeast Asia. We also provide leadership coaching, manpower planning, and fractional TA services to help startups scale.Stay informed, gain insights and get inspired - https://www.connectone.com.sg/insightsCheck out the roles available right now - https://www.connectone.com.sg/featured-jobs

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  Maise

  • Singapore

  • Client Director

    • Jan 2023 - Aug 2023
    • Singapore

    Key client lead for beauty accounts, Clarins and Shiseido. New business lead, successfully winning a prominent travel account. Mentored junior team members and established project management system for the agency, leading to improved workflow and resource management within 6 months.

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  Metigy

  • Sydney, New South Wales, Australia

  • Customer Success Lead

    • Jul 2021 - Aug 2022
    • Sydney, New South Wales, Australia

    Headhunted as the Customer Success (CS) Lead in Singapore, working with Sydney HQ to set up local operations. Played key roles in business development and operations, on top of CS management. ▪ Established automation system to enable 3-man CS team to effectively manage user base. ▪ Initiated new user onboarding process to improve customer satisfaction and reduce drop-off.▪ Achieved 32% increase in user base and 15% increase in engagement through effective integrated marketing strategy.▪ Collaborated with Partnerships Director to successfully acquire enterprise accounts and key industry partners through C-level executive engagement and demo sessions.

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  WeWork

  • Singapore

  • Community Manager

    • Mar 2018 - Feb 2019
    • Singapore

    Led sales and retention of members, consistently exceeding monthly targets through effective sales and engagement strategies. Drive additional customer value through strategic partnerships. Recruited and mentored community team members from Singapore, Malaysia, Indonesia, and Philippines. Established protocols and best practices alongside Community Director.

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  The Carrot Patch (Co-working Space)

  • Central Singapore

  • Community Manager

    • May 2017 - Feb 2018
    • Central Singapore

    Part of the founding team. Led segmentation, operations planning, pricing, and promotion strategies; successfully achieved a 70% occupancy rate at launch.

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  HBO Asia

  • Singapore

  • Affiliate Marketing Senior Executive

    • Jan 2013 - Jul 2016
    • Singapore

    Managed relationships with over 20 affiliates (e.g., StarHub, Indovision, and SkyCable) across 6 SEA markets to increase viewership of HBO content against an annual USD 1.3mil budget. Delivered integrated marketing campaigns and world-class experiences across SEA while managing complex, cross-functional relationships, utilising world-renowned IPs like Game of Thrones, Oscars Academy Awards, DC, and DreamWorks characters.

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  ESPN STAR Sports

  • Singapore

  • Senior Marcom Executive

    • Mar 2012 - May 2012
    • Singapore

    Temporary cover for incumbent (directly engaged by client after leaving Grey Group)

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  Grey Group

  • Singapore

  • Senior Account Executive

    • Mar 2011 - Feb 2012
    • Singapore

    Led and managed ESPN STAR SPORTS, nurturing the account back to profitability. Pitched and won the GSK Pharmaceutical account worth six-figure SGD in revenue.

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  JWT

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Senior Account Executive

    • Feb 2010 - Feb 2011

    Managed global brands like HSBC, Epson, Nokia, and SilkAir. Key achievements include winning an Effies Gold and Silver in SPH Ink Awards for the SilkAir Explorers campaign.

  • Account Executive

    • Jul 2007 - Jan 2010

    Worked on HSBC account (across all business verticals), managing both local and global campaigns.