Experience

Triple Great Strategy

• Auckland, New Zealand

• Founder

  • Jul 2019 - Present

  Providing strategy, innovation and creative process training and consulting.



Akcelo

• Sydney

• Senior Strategy Consultant

  • Apr 2023 - Present

  Leading brand and creative strategy for Red Bull in Australia.



YoungShand.

• Auckland, New Zealand

• Strategy and Experience Director

  • Oct 2020 - Dec 2023



Katabolt

• Auckland, New Zealand

• Strategy Consultant

  • Jul 2020 - Mar 2022

  Upskilling and advising Kiwi companies on export market evaluation, product and pricing strategy, and making smart choices early on to prevent lost opportunities later.



VMLY&R

• Strategy and Experience Director

  • Jan 2019 - May 2020

  Heading up brand, UX/CX, digital, marketing, product and innovation strategy for VMLY&R Auckland.

• Strategy Lead Australasia

  • Feb 2017 - Jan 2019

  Leading UX strategy for ASB Bank, creative strategy for Netflix APAC, digital and brand strategy for Charter Hall, building internal strategy processes at VML, and general pitching/new business.

• Senior Digital Strategist

  • Mar 2015 - Feb 2017

  Lead planner/strategist for Hyundai, Microsoft, Reckon One and American Express, designer of the 2016 McDonald's Monopoly app, helping out with other clients, internal upskilling and team development, and working on pitches.



Host/Havas

• Sydney, Australia

• Senior Digital Strategist

  • Oct 2014 - Mar 2015

  Strategic review of a major client's web and mobile presence, geared at informing objective-focused content and reporting recommendations.



BuzzDial

• Auckland, New Zealand

• Digital Strategist

  • Apr 2014 - Feb 2015

  A strategic combination of product development and UX; marketing and sales; and mapping long-term visions and goals back to what's best to do right now in order to get there.



Zuni

• Sydney, Australia

• Digital Strategic Planner

  • Apr 2013 - Apr 2014

  Understanding clients' business needs, their customers' needs, their digital assets and digital landscape, bringing them all together within a strategic framework and making actionable recommendations to maximise identified measurable business KPIs. And running knowledge-sharing presentations and creative problem-solving workshops.I have worked with a range of clients at Zuni, primarily with NRMA Motoring & Services, Macquarie University Campus Life, Doors Plus and Teachers Health Fund, but also Michael Hill International, Pfizer, ABC Music, MLC and others.



Manukau Institute of Technology

• Auckland

• Digital and Business Strategist

  • Jul 2012 - Apr 2013

  Developing strategy for the Faculty of Business both in terms of industry engagement, sales/enrolment, and efficiency of internal processes.



TBWA\TEQUILA, New Zealand.

• Auckland

• Digital Strategist

  • Mar 2011 - Jul 2012

  Liaising with clients to understand their objectives, facilitating creative concepting, tracking projects against objectives, reporting, analysis, recommendation.And social media.



TBWA\Shift

• Digital Strategist

  • Oct 2010 - Dec 2011

  Senior copywriter and digital strategist focusing on social media, while continuing hands-on tactical maintenance of a variety of brands' online presences and eDM deployment.

• Project Co-ordinator

  • Mar 2010 - Sep 2010

  Various responsibilities including:* Senior copywriter* Social-media strategy and maintenance* Content management for a variety of sites* Managing eDM copy and deployment for a variety of brands



The Agent C

• Tactical Manager

  • Feb 2009 - Feb 2010

  Was heavily involved in many aspects of Smirnoff's The N.O. social-marketing platform, from creative planning and brainstorming through to execution. Primary designer of website, 09/10 platform mechanic, and sole producer of all copy and communications during the campaign.



TVNZ

• Captioning Editor

  • Feb 2002 - Feb 2009

  Transcribing subtitles for deaf people to read on Teletext in New Zealand to TVNZ Captioning's extremely high standard of English, as well as proofreading co-workers' subtitles and training newer members of the team.



Craccum

• Editor

  • Jan 2006 - Dec 2006

  Elected role, involved putting out a 48-plus-page magazine weekly during university semesters, forming and managing a team of volunteer writers.Won Best Editorial Writer award in the Aotearoa Student Press Association awards.



ihug

• Helpdesk Supervisor

  • 1998 - 1999

  Glorified kindergarten teacher.



The Infinitarchy

• Intraversial Trans-Actor

  • Jan 1900 - Jan 1962

  A fictional organisation referred to primarily for the purposes of writing surreal recommendations for fortunate individuals.