Experience

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  Triple Great Strategy

  • Auckland, New Zealand

  • Founder

    • Jul 2019 - Present
    • Auckland, New Zealand

    Providing strategy, innovation and creative process training and consulting.

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  Akcelo

  • Sydney

  • Senior Strategy Consultant

    • Apr 2023 - Present
    • Sydney

    Leading brand and creative strategy for Red Bull in Australia.

• 

  YoungShand.

  • Auckland, New Zealand

  • Strategy and Experience Director

    • Oct 2020 - Dec 2023
    • Auckland, New Zealand

• 

  Katabolt

  • Auckland, New Zealand

  • Strategy Consultant

    • Jul 2020 - Mar 2022
    • Auckland, New Zealand

    Upskilling and advising Kiwi companies on export market evaluation, product and pricing strategy, and making smart choices early on to prevent lost opportunities later.

• 

  VMLY&R

  • Strategy and Experience Director

    • Jan 2019 - May 2020

    Heading up brand, UX/CX, digital, marketing, product and innovation strategy for VMLY&R Auckland.

  • Strategy Lead Australasia

    • Feb 2017 - Jan 2019

    Leading UX strategy for ASB Bank, creative strategy for Netflix APAC, digital and brand strategy for Charter Hall, building internal strategy processes at VML, and general pitching/new business.

  • Senior Digital Strategist

    • Mar 2015 - Feb 2017

    Lead planner/strategist for Hyundai, Microsoft, Reckon One and American Express, designer of the 2016 McDonald's Monopoly app, helping out with other clients, internal upskilling and team development, and working on pitches.

• 

  Host/Havas

  • Sydney, Australia

  • Senior Digital Strategist

    • Oct 2014 - Mar 2015
    • Sydney, Australia

    Strategic review of a major client's web and mobile presence, geared at informing objective-focused content and reporting recommendations.

• 

  BuzzDial

  • Auckland, New Zealand

  • Digital Strategist

    • Apr 2014 - Feb 2015
    • Auckland, New Zealand

    A strategic combination of product development and UX; marketing and sales; and mapping long-term visions and goals back to what's best to do right now in order to get there.

• 

  Zuni

  • Sydney, Australia

  • Digital Strategic Planner

    • Apr 2013 - Apr 2014
    • Sydney, Australia

    Understanding clients' business needs, their customers' needs, their digital assets and digital landscape, bringing them all together within a strategic framework and making actionable recommendations to maximise identified measurable business KPIs. And running knowledge-sharing presentations and creative problem-solving workshops.I have worked with a range of clients at Zuni, primarily with NRMA Motoring & Services, Macquarie University Campus Life, Doors Plus and Teachers Health Fund, but also Michael Hill International, Pfizer, ABC Music, MLC and others.

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  Manukau Institute of Technology

  • Auckland

  • Digital and Business Strategist

    • Jul 2012 - Apr 2013
    • Auckland

    Developing strategy for the Faculty of Business both in terms of industry engagement, sales/enrolment, and efficiency of internal processes.

• 

  TBWA\TEQUILA, New Zealand.

  • Auckland

  • Digital Strategist

    • Mar 2011 - Jul 2012
    • Auckland

    Liaising with clients to understand their objectives, facilitating creative concepting, tracking projects against objectives, reporting, analysis, recommendation.And social media.

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  TBWA\Shift

  • Digital Strategist

    • Oct 2010 - Dec 2011

    Senior copywriter and digital strategist focusing on social media, while continuing hands-on tactical maintenance of a variety of brands' online presences and eDM deployment.

  • Project Co-ordinator

    • Mar 2010 - Sep 2010

    Various responsibilities including:* Senior copywriter* Social-media strategy and maintenance* Content management for a variety of sites* Managing eDM copy and deployment for a variety of brands

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  The Agent C

  • Tactical Manager

    • Feb 2009 - Feb 2010

    Was heavily involved in many aspects of Smirnoff's The N.O. social-marketing platform, from creative planning and brainstorming through to execution. Primary designer of website, 09/10 platform mechanic, and sole producer of all copy and communications during the campaign.

• 

  TVNZ

  • Captioning Editor

    • Feb 2002 - Feb 2009

    Transcribing subtitles for deaf people to read on Teletext in New Zealand to TVNZ Captioning's extremely high standard of English, as well as proofreading co-workers' subtitles and training newer members of the team.

• 

  Craccum

  • Editor

    • Jan 2006 - Dec 2006

    Elected role, involved putting out a 48-plus-page magazine weekly during university semesters, forming and managing a team of volunteer writers.Won Best Editorial Writer award in the Aotearoa Student Press Association awards.

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  ihug

  • Helpdesk Supervisor

    • 1998 - 1999

    Glorified kindergarten teacher.

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  The Infinitarchy

  • Intraversial Trans-Actor

    • Jan 1900 - Jan 1962

    A fictional organisation referred to primarily for the purposes of writing surreal recommendations for fortunate individuals.