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Ryan Hershey is a seasoned marketing professional with 8+ years of experience in event management, team leadership, and customer service. He has a strong background in public speaking, research, and communication, with expertise in Microsoft Office and social media marketing. Ryan has held various roles, including Event Supervisor at Boochcraft and Field Marketing Lead Representative at Clif Bar & Company.

Credentials

  • Hootsuite Platform Certification 2018
    Hootsuite Academy
    Sep, 2018
    - May, 2026

Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Event Supervisor
      • Feb 2023 - Present

      -Managed a team of Field Marketing representatives-Interviewed, trained and onboarded new hires-Ensured team goals were being met and implemented monthly plans-Executed large scale events, such as Burning Man, Lucidity, Fresh Ideas Organic Marketplace, Mammoth Bluesapalooza, and others-Managed events budget -Negotiated contracts-Implemented SOP's to increase ROS-Worked closely with sales to identify new opportunities in the market-Used sales data to ensure we were activating in key areas-Worked with 60 key accounts from San Diego to Orange County-Weekly meetings with our Director of Marketing and CEO-Worked closely with B-Corp brands to build the B-Corp San Diego community-Hosted happy hours at our taproom to increase sales-Fostered connections with aligned brands

    • Brand Builder
      • Apr 2022 - Present

      -Build annual events calendar comprised of small local activations and large scale sponsorships-Seek out event opportunities in the Southern California territory -Organize new events tailored to Boochcraft fans to help cultivate a Boochcraft community -Foster strong community relationships with aligned business, providing product sampling and pop-up event opportunities-Manage a small event staff-Annual budget and forecasting

    • Account Manager
      • Feb 2020 - Mar 2020

      -Managed San Diego, Orange County and Riverside territory-Scheduled meetings with clients-Created a schedule for myself-Made outbound cold calls and hit weekly quota -Communicated with customers about their needs-Sent correspondence and samples to customers-Tracked expenses

    • Field Marketing Lead Representative
      • Mar 2019 - Feb 2020

      -Works closely with Southwest Regional Manager to execute events-Responsible for assets at events, including packing up, setting up, and breakdown at events-Participates in brand activations -Assisted in hiring process of new employees-Trains new employees on procedures and company values -Creates event recaps and provides feedback to managers

    • Field Marketing Representative
      • Jan 2014 - Feb 2020

      -Helped market Clif Bars and their brand at large sporting events on the West Coast, such as IRONMAN in Utah-Assisted regional manager in setting up events-Provided input on future events based on demographics of specific events

  • Trader Joe's
    • Encinitas
    • Employee
      • May 2016 - Sep 2017
      • Encinitas

Education

  • 2012 - 2018
    California State University San Marcos
    Marketing

Suggested Services

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Industry Focus. “Marketing and Advertising”

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