Experience

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  ADK Connect Singapore

  • Singapore

  • Creative Director

    • Jan 2022 - Dec 2023
    • Singapore

    Overseeing the entire process from creative analysis to the execution of new pitches nad managing existing accounts such as Ascott, Etiqa, MCCY, iHis, HealthHub, CNB, SATO Pharmaceutical, Hisamitsu. Providing leadership and mentorship to the creative team, driving efficient and effective results within tight timelines

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  Reson8 Asia

  • Serangoon, Singapore, Singapore

  • Creative Director

    • Jan 2021 - Jan 2022
    • Serangoon, Singapore, Singapore

    Directing the full spectrum of operation, from creative thinking to execution of new pitches and current accounts such as Govtech and P&G

• 

  FALCON Agency

  • Creative Director

    • Dec 2019 - Dec 2020

    Championing digital campaigns for the agency, encompassing creative analysis, planning and execution of both new pitches and current client accounts such as Tiq by Etiqa, Pizza Hut, Nets, Qantas and HBO. Providing guidance and coaching to the creative team to consistently deliver exception results efficiently and creatively

  • Creative Group Head

    • May 2018 - Dec 2019

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  DSTNCT

  • Singapore

  • Creative Director

    • Sep 2016 - Apr 2018
    • Singapore

    Spearheading digital campaigns of the agency’s portfolio -- from creative analysis, planning and execution of new pitches and existing accounts such as Shine Festival and AIA

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  Publicis Singapore

  • Singapore

  • Digital Creative Group Head

    • Feb 2014 - Sep 2016
    • Singapore

    Led the conceptualization and creation of impactful and award winning campaigns for prominent brands such as the Breadtalk Group, Under Armour, Scoot, Audi and more

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  Dentsu Singapore Pte. Ltd.

  • Singapore

  • Senior Digital Art Director

    • Aug 2013 - Feb 2014
    • Singapore

    Responsible for designing and conceptualising Banner Ads, Website, and EDMs for brands such as Canon, MTV Exit, Yakult, LTA and Uniqlo

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  Tribal DDB Philippines

  • Senior Art Director

    • Jun 2011 - Jul 2013

    Designing online collaterals tailored to the needs and branding for clients such as Smart Communications, Unilab Active Health Carbtrim, Del Monte Kitchenomics and Philippine Airlines

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  360 Fitness, Inc. / Fitness First

  • Philippines

  • Group Exercise Instructor

    • Feb 2010 - Jul 2013
    • Philippines

    Internationally certified Les Mills BODYJAM™ instructor – the ultimate dance party workout designed around repetition, rhythm and coordination, feeling the fusion of the latest hits and sounds and the hottest dance movesTook the Advanced Instructor Module 1 last September 2011, under BODYJAM™ international trainers Arnold Warren and Ann-Marie PistikakisHeld classes in Fitness First Fort Bonifacio, Greenhills, Megamall and Makati – maintaining average number of customer experience and often exceedingLed a social media team for a campaign for Fitness Xplosion 1 and 2 (2011 and 2012)

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  Yehey Digital Group

  • Senior Interactive Art Director

    • Feb 2008 - May 2011

    Overseeing major accounts, including Procter & Gamble and ensuring the quality of deisgns produced by the creative team before presenting them to clients

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  The Creative Response Co. Inc.

  • Yellow Page Art Director

    • Sep 2006 - Jan 2008

    Specialising in crafting compelling ads for yellow page directories such as Valley yellow Pages, The Talking Yellow Pages, The Talking Phone Book, Evolution, Statewide and others

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  Bigwad Marketing Communications

  • Intern

    • Apr 2005 - May 2005

    Actively contribute to several below-the-line advertising projects for companies like Canon and Kimberly Clark