Experience

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  Amazon

  • Marketing Manager

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  Amazon

  • Mumbai, Maharashtra, India

  • Marketing Manager

    • Dec 2019 - Present
    • Mumbai, Maharashtra, India

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  Lodha Group

  • Mumbai

  • Associate General Manager

    • Dec 2017 - Nov 2019
    • Mumbai

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  Hotstar, Star India Pvt Ltd

  • Mumbai, India

  • Assistant Manager Marketing

    • May 2015 - Nov 2017
    • Mumbai, India

    Responsibilities:• End to end marketing of the original content on the platform to maximize views and reaching new users• Study consumer behaviour and leverage consumer insights to drive the consumption of content• Devise marketing strategy to drive consumption of movies and movie related content on the platform• Exploring partnerships and alliances with other apps/websites to increase the reach of Hotstar and encourage sampling• Responsible for execution and 360 marketing for brand activations and sponsorships - briefing creative agency, inventory planning, on-ground execution• Evaluating success of each campaign by defining metrics and analyzing digital spends for campaigns

• 

  Axis Bank

  • Mumbai Area, India

  • Summer Intern

    • Apr 2014 - May 2014
    • Mumbai Area, India

    • Recommended a go-to market strategy & designed rewards programs for prepaid cards, a new product by Axis• Analyzed 6 key drivers from research influencing customer purchase to design product features for gift cards

• 

  ZS Associates

  • Pune Area, India

  • Business Technology Associate

    • Sep 2011 - May 2013
    • Pune Area, India

    Responsibilities:• Was a part of the team responsible for designing the alignment of client sales force for 3 Pharma MNCs in the USA and Europe region• Leading expert on internal proprietary tool for managing the client sales force• Designing and developing systems for the clients for effective sales force alignment - involving analysis of market trends and the business rules with huge data• Restructuring client sales force for effective product promotion mechanism• Integrating partcicular modules with the client CRM systems (Salesforce.com) using technologies such as BoomiAchievments:• Automated and optimized the existing processes leading to a reduction of 33% in the processing time• Aided the development of a cost estimation tool to determine the budget of the incoming projects for the firm• Automated report delivery to the client by integrating with the client Incentive Compensation (IC) systems reducing the delivery time by 40%