Experience

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  National Rcreation Pk Assn

  • Sr. Corporate Development Officer
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  National Recreation and Park Association

  • Ashburn, Virginia, United States

  • Sr. Corporate Development Officer

    • Jan 2021 - Present
    • Ashburn, Virginia, United States

    Lead conference sales strategy. Set and exceed annual revenue goals, build a pipeline for exhibit, advertising, and sponsorship revenues. Develop exhibitor and sponsor marketing plan and communications. Secure exhibitors for the conference; advertisements in NRPA’s print publications, Parks &...

• 

  Emerald Expositions

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Attendee Sales Manager

    • May 2019 - May 2020

    Grew VIP retail attendance in key categories to major trade shows by up to 10%. Expanded Latin America retail relations program resulting in a 5% rise in registrations.Developed stronger partnerships for cross-collaboration between association members and show attendees.

  • Operations Manager

    • Oct 2016 - Apr 2019

    Developed new sponsorship programs exceeding plan.Manage and forecast budget line items contributing to profit margin growth. Successful completion of on-site issues sponsors, exhibitors, and attendees.

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  SmartGig Media

  • Orange County, California Area

  • General Manager

    • Nov 2015 - Oct 2016
    • Orange County, California Area

    General manager of SmartGIGABIT conferences. Manage development and production of events including relationships with key partners, city leaders, media and sponsors. Responsible for budgets, timelines and production of 7 annual conferences. Sourcing of vendors including facilities, AV, signage, r...

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  Envision Events Now

  • Orange County, CA

  • Trade Show & Event Manager

    • Jan 2010 - Oct 2016
    • Orange County, CA

    An outsourced trade show, conference and event management professional who has been successful in working with organizations who have a problem they want to solve.• Developed, wrote, directed and implemented a marketing plan including press releases, sales marketing collateral, digital assets, r...

• 

  Informa

  • Santa Monica, CA

  • Sr. Marketing Manager

    • Jan 2014 - Nov 2014
    • Santa Monica, CA

    • Developed a master marketing schedule that improved communication levels across several departments maximizing productivity and collaboration• Content creation for web site, blog, social media platforms increasing brand awareness and being consistent in messaging resulting in a 5% increase in a...

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  Informa

  • Santa Monica, CA

  • Trade Show Management

    • Apr 2012 - Sep 2013
    • Santa Monica, CA

    Effective event management of 4 trade shows and conferences in the fashion industry entitled MAGIC in Las Vegas.• Management of assigned budget items and forecasting of expenses with 100% accuracy and 32% in cost savings• Costing of sponsorship programs for sales department resulting in 100% accu...

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  MPIOC

  • Tustin, CA

  • Board of Directors, Director of Strategic Partner Alliance

    • Jun 2012 - Jun 2013
    • Tustin, CA

    Building new partners and further developing existing relationships of hotel partners, CVBs, and third party providers for MPIOC chapter.

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  Electronic Retailing Association

  • Washington D.C. Metro Area

  • Director of Exhibition Sales & Services

    • Feb 2007 - Jul 2009
    • Washington D.C. Metro Area

    Trade show and conference management for association including exhibit sales, sponsorships, and outsourced vendor management. • Increased revenues by 20% through development of sponsorship programs and organic growth of existing membership spend.• Increased attendee registration for annual trade ...

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  Auxilio

  • Mission Viejo, CA

  • Vice President of Operations

    • Oct 2004 - Dec 2006
    • Mission Viejo, CA

    Led by the West Coast operations for Auxilio, a healthcare services organization, serving west coast clientele; Saddleback Memorial, St. Joseph's of Orange, Orange Coast Memorial Hospitals and more. • Decreased operational expense by up to 35% by creating efficiencies. • Set west coast opera...

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  UBM Advanstar

  • Irvine, CA

  • Group Show Director

    • Sep 1985 - Jun 2004
    • Irvine, CA

    Overall, bottom-line responsibility for up to 15 annual trade shows. Responsible for all aspects of group event production (marketing, sales, conference, special events, logistics, registration, budgeting). Collaborative team approach to ensure all staff were in synch towards the common goal of ...