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Russell Smith

Senior National Account Manager at Norac Foods
Intro Book
Seasoned sales and account management professional with 20+ years of experience in FMCG industry.
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Location
St Albans, England, United Kingdom, GB
Skills
  • Fmcg
  • Cross Functional Team Leadership
  • Management
  • Key Account Management
  • Sales
  • Show all
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Bio

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Topline AI
Russell Smith is a seasoned sales and account management professional with extensive experience in the FMCG industry, spanning over 20 years. He has held various leadership roles, including Senior National Account Manager at Norac Foods and General Mills, and has successfully developed and executed key account strategies to drive growth and profitability. Russell holds a GCSE degree from Samuel Whitbread.

Experience

  • Norac Foods
    • London, England, United Kingdom
    • Senior National Account Manager
      • Nov 2019 - Present
      • London, England, United Kingdom

  • Lintbells Ltd
    • National Sales and Account Manager
      • Jan 2019 - Nov 2019

  • Cracker Drinks Co. Limited
    • Chessington, Greater London, United Kingdom
    • Commercial Manager
      • Apr 2017 - Dec 2018
      • Chessington, Greater London, United Kingdom

  • Flexible & Specialist Cables
    • St Albans, United Kingdom
    • National Sales Manager
      • Mar 2015 - Mar 2017
      • St Albans, United Kingdom

      Head of sales for the internal and external sales team for the UK.

  • Discovery Foods
    • Milton Keynes, United Kingdom
    • UK and Ireland Sales Manager
      • May 2013 - Feb 2015
      • Milton Keynes, United Kingdom

      Managing the UK and Ireland Retail Sales team consisting of 4 BAMs and 1 NAE working across 2 categories Herbs and Spices and World Foods and Flavourings.

  • General Mills
    • Channel Director ( Business Unit Controller )
      • Nov 2011 - Jan 2013

      Covering a vacancy whilst continuing my role of BAM

    • Tesco Business Account Manager
      • Apr 2010 - Nov 2011

      Succesfully achieved all KPIs including T/O growth, profit growth and market shareDelivered a full category review as part of the JBP delivering additional 705 distribution pointsImplemented a promotional strategy that increased sales volume and profitablilty whilst reducing overall trade spend by 5%

    • Sainsbury's and Morrisons Business Account Manager
      • Apr 2009 - Apr 2010

      Launched a branded range alongside the Sainsbury's private label pastry using shopper and category insightsDelivered 55% category growth gaining 2 percentage share points for JS in chilled pastry category

  • Bayer Healthcare UK
    • Newbury
    • Senior National Account Manager - Asda & Morrisons
      • Aug 2008 - Apr 2009
      • Newbury

      Managed the full P&L for Asda and Morrisons with branded portfolio of Rennie, Berocca and Bepanthan

  • Bayer Healthcare Australia
    • Pymble Sydney
    • Senior National Account Manager
      • Jan 2007 - Aug 2008
      • Pymble Sydney

      Manged the Coles businessDelivered 5 yr JBP/Category vision to drive Coles to No1 retailer in Australia

  • Coca-Cola Australia
    • Sydney, Australia
    • Account Manager/Trade Marketing
      • Oct 2005 - Jan 2007
      • Sydney, Australia

      Managing the McDonalds Australia account

  • Pete and Johnnys
    • Newark
    • National Account Manager
      • Oct 2003 - Jul 2005
      • Newark

      Managed Co-op, Budgens and Waitrose

  • Cadbury Trebor Bassett
    • Field Based
    • Sales Executive, Regional Development Manager and Regional Sales Manager
      • Sep 1998 - Oct 2003
      • Field Based

      Worked my way through the business from Sales Executive to Regional Sales Manager

  • General Accident Insurance Company (Ja.) Limited
    • Bedford
    • Insurance Underwriter
      • Jul 1989 - Sep 1998
      • Bedford

      Worked in a series of roles from Insurance broker to underwriter

Education

  • 1987 - 1989
    Samuel Whitbread
    GCSE

Suggested Services

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Industry Focus. “Food and Beverage Manufacturing”

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