Experience

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  Advantum Health

  • Louisville, Kentucky, United States

  • Marketing and Events Director

    • Apr 2023 - Present
    • Louisville, Kentucky, United States

    Responsible for overseeing the development and execution of marketing strategies and events to promote Advantum’s products or services. Work closely with other members of the marketing team, as well as with stakeholders in other departments, to ensure that marketing campaigns align with the overall goals and objectives of Advantum. Increase brand awareness and generate leads that can be converted into sales. Stay up-to-date with the latest trends and technologies in the field of marketing to ensure that campaigns are innovative and effective. Responsible for managing budgets, negotiating contracts with vendors, and measuring the success of marketing initiatives through various metrics such as ROI and conversion rates.-Organizing projects, events, campaigns, and communications across departments while balancing budget, priorities, and time constraints.-Collaborates with other staff members and outside service providers to implement highly effective marketing and communications campaigns with measurable end-results.-Operates as a point-person between the internal Advantum team and external vendors and partners.-Coordinates venues, lodging, catering, materials transport/setup/breakdown, logistics, staff, and vendors for in-person events.-Manages social media content creation, posting, boosting and community management across active channels in accordance with the social media plan and content calendar developed by the marketing team.-Monitors and regularly update the company website by making simple blog posts and edits or coordinating with external vendors for more complex website maintenance, SEO, and online lead generation efforts.

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  Commonwealth of Kentucky

  • Frankfort, KY

  • Executive Director, Office of Public Affairs (Personnel Cabinet)

    • Jan 2020 - Nov 2022
    • Frankfort, KY

    Provides leadership and direction for the Office of Public Affairs (OPA), which provides strategic planning and distribution of communications to 25,000+ executive branch state employees and key stakeholders, including 300,000+ members of the self-funded Kentucky Employees' Health Plan (KEHP).-Serves as the Cabinet's PIO, spokesperson and media POC.-Produced, edited and facilitated Governors Office approval of 10+ cabinet press releases while coordinating media requests for interviews with Executive leadership and the Office of the Secretary.-Archives and facilitates open records requests in partnership with the Office of Legal Services (OLS).-Assists Governor's Office Communication Team with daily COVID-19 media briefings and multimedia support.-Provides direct supervision of the Cabinet's communications staff and production of creative materials, i.e. video, photo and graphic design.-Collaborates with cabinet offices to increase the awareness of initiatives and programs while managing the distribution to state employees and other stakeholders via newsletters, emails and other forms of communication.-Led production, communication and promotional efforts for the 2020 Governors Leadership and Diversity Conference (KyLEAD), a 3-day virtual training event, attracting 1,000+ registrants across the U.S.-Coordinates production of cabinet documents, including annual report, weekly reports to the Governor's office and other statutorily required reports.-Drafts and/or approves all Cabinet social media content, including Facebook, Twitter, YouTube and LinkedIn posts.-Created and managed the cabinets monthly state employee e-newsletter, distributed via GovDelivery.

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  SoIN Tourism

  • Jeffersonville, Indiana

  • Communications Manager

    • Oct 2018 - Jan 2020
    • Jeffersonville, Indiana

    Supports the organization's role of destination marketing by carrying out its public relations and communications functions. Directs the organization's publications program by managing publication vendors. Assists all departments in written communications and messaging.-Generated over $50K in earned media through the development and execution of a diverse media relations strategy targeting both travel and feature media, generating destination coverage; including working with local media to generate coverage of SoIN Tourism and the regional tourism industry.-Developed a community relations strategy to raise the community profile of SoIN Tourism and the tourism industry it serves; included monthly merchant meetings and partnerships with Louisville Tourism.-Liaison with publisher, photographers and writers to produce the 2020 annual visitors guide, while managing the content and design process; provided and managed written content as needed and maintained accountability of vendors in areas of advertising sales and contract deliverables-Produced 10+ blogs for the organizations external website and curated content in line with editorial plan; assisted with the development of social media campaigns in collaboration with community partners and created all copy for daily social posts.-Attracted and hosted 6+ travel writers, which resulted in increased website traffic, earned media and social media engagement.

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  Transit Authority of River City (TARC)

  • United States
  • Truck Transportation
  • 200 - 300 Employee

  • Director of Marketing

    • 2017 - 2018

    Served as Director of Marketing developing and implementing all TARC marketing strategies and marketing communications. Provided leadership for Marketing & Communications team of 8 and managed a $375K annual budget. Served as media representative and POC for agency while establishing new relationships with media outlets. Procured and managed third-party creative and advertising vendors. Developed press releases, advertising copy, executive memos, newsletters and executive leadership talking points.-Provided strategic communication direction for the agency's fare collection system conversion from physical to digital ticketing.-Led rebranding and communication efforts for the agency's all-electric public transportation vehicles in partnership with Louisville Convention & Visitors Bureau.-Assisted with the coordination and communication for the local public transportation safety and driving competition in 2018; led video production efforts for the 2019 international event in Tampa, FL.-Managed transit SMS alerts and customer complaints social media channels.-Developed and implemented department's first service disruption communications standard operating procedure (SOP).

  • Communications Manager

    • 2015 - 2017

    Managed the development and implementation of the organizations communications strategies and operations. Managed and updated all external website content via CMS, produced all press releases and maintained email distribution lists. Contributed to all communication collateral including video, photo, print and digital materials. Managed internal communication software (BrightSign). Produced 8+ videos for the agency's YouTube channel and copy for social media content.-Performed social media content management and analytics reporting, resulting in a 12% in social engagement annually.-Assisted with the coordination and execution of 6+ press conferences and 8+ community outreach events.-Assisted with A/B testing and launch of the agency's first smartphone application, including the production of a video tutorial for users.-Drafted and produced radio advertisement to raise awareness of the agency's special offers and service adjustments.-Led the execution of the agency's annual "Design-A-Bus" art competition targeted at K-12 students.

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  Louisville Urban League

  • Louisville, Kentucky Area

  • Workforce Development Specialist

    • Jun 2013 - 2015
    • Louisville, Kentucky Area

    Competitively selected as the 2006 United Methodist Communications Fellow. Responsible for producing digital and print editorial for 100+ United Methodist Churches across the state. Assisted with website content management. Served as photographer for community events and co-facilitator for the agency's Ignite Ministry training series.-Assisted with the setup and coordination of community outreach events and trainings throughout the state.-Contributed to the design and copy of the agency's print and digital communications.-Assisted with the development of print communications for the 2007 state-wide conference; while providing speaker coordination assistance for the annual event.-Assisted with website updates using HTML.

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  United Methodist Communications

  • Nashville, TN

  • Communications Fellow

    • 2006 - 2007
    • Nashville, TN

    Competitively selected as 2006 United Methodist Communications Fellow (one-year program) serving in the Minnesota Annual Conference. Maintained responsibility for producing editorial feature stories for web and print. Assisted with website content management. Acted as photographer for special events and assistant facilitator for organization’s Ignite ministry training series.-Assisted with set-up and logistics, pamphlet & schedule copy, and speaker coordination during annual conference event-Produced 15-min video documentary highlighting diversity and social advocacy initiatives across UMC churches