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Russ Phelps

Copywriter at Russ Phelps
Intro Book
Results-driven marketing expert with 46 years of experience in copywriting, content marketing, and online lead generation.
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Location
Del Mar, California, United States, US
Skills
  • Copywriting
  • Autoresponders
  • Promoting
  • Content Marketing
  • Blog Marketing
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Bio

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Russ Phelps is a seasoned marketing expert with 46 years of experience in copywriting, content marketing, and online lead generation. He has a strong background in creating compelling sales copy and profit-maximizing marketing campaigns for over 600 projects. With a degree in Business Administration and Journalism, he has honed his skills in writing, editing, and storytelling. He has worked as a copywriter, marketing consultant, and reporter, developing a profound respect and hunger for "fascinating facts." His expertise spans multiple industries and formats, including website sales copy, email copy, direct mail copy, press releases, print ads, radio copy, TV copy, social media copy, white papers, special reports, and corporate collateral material. Russ is based in Del Mar, California, and has a strong track record of delivering results-driven marketing solutions.

Experience

  • Russ Phelps
    • Copywriter
      • Apr 1984 - Present

      Just like The Muse in Barry Manilow's song, "I write the words that make the whole world buy...I write the words that make you give it a try...I write the words that make your hit counter fly...I write the words, I write the words..."I write wonderful, winsome words - ads, letters, articles, websites, stories, songs and poems to bless, heal and inspire mankind. I tell your company or personal story in a compelling, clear, and clever way to attract the attention you want, and get your desired results - close a sale, get an email address or phone number, get a date, express an opinion, share a feeling, make a request, make an offer, inspire, heal, provoke, comfort, afflict, bless, or otherwise change the world.

    • Marketing Maven
      • 1978 - Present

      I have created compelling sales copy and profit-maximizing marketing campaigns for more than 600 projects since 1978. Copy writing experience includes website sales copy and content, email copy, direct mail copy, press releases, print ads, radio copy, TV copy, social media copy, white papers, special reports and corporate collateral material. Marketing consulting experience includes marketing plans, product launches, list-building, and online and offline lead generation and conversion systems.

  • Gardena Valley News
    • Reporter Photographer
      • Mar 1976 - Jul 1978

      Wrote hard news, feature stories and "puff" (PR) pieces. Loved the feature stories best - people, places, events, drama, comedy, tragedy. Got my chops through lots of writing on deadlines. Learned to get to the Who What When Where Why and How ASAP. Developed a profound respect and hunger for "fascinating facts." Picked up my first freelance writing clients from people who saw my stories in print.

Education

  • 1976 - 1978
    California State University-Dominguez Hills
    Bachelor of Science, Business Administration
  • 1974 - 1976
    El Camino College
    AA Degree, Journalism

Suggested Services

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Industry Focus. “Marketing and Advertising”

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