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Russ Benblatt profile image

Russ Benblatt

Vice President Of Marketing & Communi... at Jewish Federation Of Greater Hartford
Intro Book
Russ Benblatt, a seasoned marketing executive with 15 years of experience, is a strategic marketing leader with expertise in digital transformation, brand management, and public relations, holding key roles at prominent organizations.
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Location
Greater Hartford, US
Skills
  • Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Event Planning
  • Public Relations
  • Show all
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Bio

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Russ Benblatt is a seasoned marketing executive with a proven track record of driving transformation and growth across various industries. As Vice President of Marketing & Communications at the Jewish Federation of Greater Hartford, he led the marketing and communications teams through a digital transformation, resulting in significant improvements in non-profit marketing and public relations. With over 7 years of experience at Russ Benblatt Consulting, he has developed and implemented successful marketing strategies for clients, including a digital marketing strategy for Edible Arrangements that supported corporate sales and achieved unprecedented revenue growth. Russ holds a Bachelor's Degree in Communications and Philosophy from the State University of New York at Albany.

Experience

  • Jewish Federation Of Greater Hartford
    • Vice President Of Marketing & Communications
  • Jewish Federation of Greater Hartford
    • Hartford County, Connecticut, United States
    • Vice President of Marketing & Communications
      • 2022 - Present
      • Hartford County, Connecticut, United States

      Transforming non-profit marketing and public relations. Leading the marketing and communications teams while guiding the organization through a digital transformation.

  • Russ Benblatt Consulting
    • Hartford, Connecticut Area
    • Marketing & Branding Consultant
      • 2017 - Present
      • Hartford, Connecticut Area
  • American Marketing Association, Connecticut
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • President
      • 2019 - 2020

    • President Elect
      • 2018 - 2019

  • Edible Arrangements
    • Hartford, Connecticut Area
    • Chief Digital Officer - Interim
      • 2017 - 2017
      • Hartford, Connecticut Area

      Hired to lead digital transformation for international ecommerce and franchise retailer. Designed new structure for the company’s ecommerce, digital marketing and web-development teams, and developed new strategy and scope for all digital marketing initiatives.Highlights:- Developed the company’...

  • Crabtree & Evelyn
    • Hartford, Connecticut Area
    • VP of Marketing & Ecommerce - North America
      • 2015 - 2016
      • Hartford, Connecticut Area

      Developed and led the North American marketing team through a company turnaround and worked alongside the Global CMO on repositioning the C&E brand across all channels, developing a more modern prototype store design and redefining the omnichannel user experience. Responsible for direct overs...

  • Whole Foods Market
    • United States
    • Retail
    • 700 & Above Employee
    • Executive Marketing Director
      • 2007 - 2014

      Responsible for developing and implementing both global and regional strategic and operational marketing plans. Globally responsible for leading various branding and customer acquisition initiatives. Additionally, developed regional team and led strategy for all marketing functions including digital, social media, traditional advertising, public and media relations, promotional marketing, strategic partnerships and customer experience.

    • Associate Regional Marketing Director
      • 2002 - 2007

      Directed and led the execution of a regional store marketing program for the company's Southern Region. Led and mentored a team of 16 Marketing Team Leaders and 32 Store Graphic Artists. Developed a strong grass roots marketing program with a focus on PR, community relations, event planning, as well as in store execution of customer focused regional and global marketing programs.Position highlights:- Developed company's first digital web-based (pre-ecommerce) ordering system in partnership with IT, enabling more than a 28% increase in same store sales.- Achieved 23% increase in average new store performance and projections by creating Grand Opening marketing & operations model that spanned pre-opening and opening day events.

  • Point Media & Marketing
    • Greater Atlanta Area
    • Founder & CMO
      • 1998 - 2002
      • Greater Atlanta Area

      Founded and led regional marketing firm focusing on regional retail and emerging technology clients.

Education

  • State University of New York at Albany

Suggested Services

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Industry Focus. “Marketing and Advertising”

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