Experience

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  Rex

  • Integrated Brand Strategy

    • Feb 2018 - Present

  • Managing Director

    • Jul 2004 - Present

    Rudo has been responsible for leading Rex in its quest to deliver purposeful brand development for clients, for the past 10 years. Taking responsibility for the management of the business in the areas of new business development, consulting, human resource management, business administration & innovation.

  • Co Founder & Owner

    • 2004 - Present

    Rex was founded by Olivier Schildt and Rudo Botha in July 2004. The founders are both graduates of the University of Pretoria, where they obtained Honours degrees in Information Design. The partnership was birthed with a conviction that creative-thinking combined with design-thinking, held the key to bringing innovation to business, in a post-industrial era.

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  Rex Brand Innovation

  • Johannesburg Area, South Africa

  • Brand Strategy Consultant

    • Oct 2011 - Present
    • Johannesburg Area, South Africa

    In October 2011, Rex restructured around a specialization model as a virtual agency network. The result is a much purer offering, aligned with Rex’s inherent strategic capabilities.During the past 10 years, Rudo has helped Rex partner with a wide range of clients, collaborators and brands from ju...

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  Interbrand

  • Johannesburg Area, South Africa

  • Creative Director

    • 2002 - 2004
    • Johannesburg Area, South Africa

    2002 saw Rudo establish Trinity, a strategic design consultancy in partnership with other branding professionals . After six months the partners accepted an amalgamation offer from Interbrand, which saw Rudo join Interbrand Johannesburg as creative director, in 2003. During this time he was respo...

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  FCB Global

  • Johannesburg Area, South Africa

  • Designer

    • 2000 - 2002
    • Johannesburg Area, South Africa

    Part of the strategic design unit at FCB South Africa, during its hey days in early 2000. As part of a prolific team of designers at FCB Design, Rudo started working towards realizing a completely integrated business model between FCB Design and the other business units within the FCB group.