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Ruby Lucas profile image

Ruby Lucas

Programming Project Manager at SXSW Sydney
Intro Book
Marketing and management expert with 20+ years of experience in strategy, marketing, and event management.
  • Claim this Profile
Location
Greater Sydney Area, AU
Skills
  • Strategy
  • Marketing Management
  • Marketing Strategy
  • Event Management
  • Marketing
  • Show all
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Bio

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Ruby Lucas is a seasoned marketing and management professional with 20+ years of experience in strategy, marketing, and event management. She has held various leadership positions, including Director at Frontline Management Institute and SXSW Sydney, and has worked with prominent organizations such as TEDxSydney and SheSays Sydney.

Experience

  • SXSW Sydney
    • Australia
    • Entertainment Providers
    • 1 - 100 Employee
    • Programming Project Manager
      • Feb 2024 - Present

    • Conference Program Manager
      • Jan 2023 - Feb 2024

      Working alongside Head of Conference Programming to manage the Conference team and deliver SXSW Sydney's annual conference.

  • The Positive Projects Group
    • Sydney, Australia
    • Director
      • May 2013 - Present
      • Sydney, Australia

      We work with brands, organisations, places, events, communities and people to activate projects that improve sustainability and wellbeing. We fill spaces with experiences and empower people with knowledge and support. We also support brands to shine, organisations to change, people to flourish and communities to connect.

  • Frontline Management Institute
    • Sydney, Australia
    • Director
      • Jun 2004 - Present
      • Sydney, Australia

      - Design and delivery of practical, work based management development training and coaching services across Australia- Development of internal systems- Marketing strategy and website build- Logistics management

  • TEDxSydney
    • Australia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Head Of Operations
      • Jan 2021 - Dec 2021

    • Deputy Head of Operations
      • Jun 2020 - Dec 2020

  • SheSays Sydney
    • Sydney, Australia
    • Head of Events and Sponsorship
      • May 2013 - Dec 2016
      • Sydney, Australia

      SheSays is part of a global network providing workshops and events for women in the creative industries. - Managing relationships with venues and suppliers- Managing relationships with sponsors- Managing teams of volunteers- Managing research project "The Working Model"- Managing event budget

  • TEDxSydney
    • Head of Merchandising
      • Feb 2016 - Jul 2016

  • Ruby Marketing & Events
    • Director
      • Mar 2004 - May 2013

      Marketing and events services for small to medium sized organisations with a focus on cost effective and sustainable strategies including event management, marketing and design services, people management, system design and strategic planning.

  • SHE Promotions
    • Promotions Manager
      • Feb 2007 - May 2008

      - Managed online promotions such as newsletters, social networking and advertising- Managed the logistics of entertainment booking including visas, accommodation and transport- Managed press releases and press coverage- Developed ticketing system and managed guestlist- Coordinated with venue staff, entertainment and security to manage events- Managed decoration and branding at events

Education

  • 2021 - 2022
    Langley Institute
    Diploma of Positive Psychology & Wellbeing
  • 2022 - 2022
    St John Ambulance
    First Aid
  • 2014 - 2014
    Fortress Learning
    Certificate IV in Training and Assessment (TAE40110)
  • 2007 - 2009
    University of Technology, Sydney
    Bachelor of Business, Marketing, Law
  • 2001 - 2001
    Whitehouse Institute of Design
    Design Visualisation Cert II, Design and Applied Arts

Suggested Services

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Industry Focus. “Entertainment Providers”

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