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Bio

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Ruben Medrano is a seasoned digital marketing professional with expertise in Google Ads, Adobe Creative Suite, Microsoft Excel, and social media marketing. He has worked as an Account Manager, Search Campaign Manager, Enterprise Manager, Campaign Creation Specialist, Digital Marketing Strategist, Quality Assurance Specialist, Technical Support Specialist, Marketing Consultant, and Customer Service Representative. Ruben holds a Bachelor's degree in Marketing from Universidad Centroamericana, Managua, and has obtained various certifications from Google Ads and Microsoft.

Credentials

  • Google Ads Apps Certification
    Google Ads
    Dec, 2021
    - Jun, 2026
  • Google Ads Display Certification
    Google Ads
    Dec, 2021
    - Jun, 2026
  • Google Ads Shopping ads Certification
    Google Ads
    Dec, 2021
    - Jun, 2026
  • Google Ads Video Certification
    Google Ads
    Dec, 2021
    - Jun, 2026
  • Google Analytics Individual Qualification
    Google
    Dec, 2021
    - Jun, 2026
  • Google Ads Search Certification
    Google Ads
    Nov, 2021
    - Jun, 2026
  • Microsoft Advertising Certified Professional
    Microsoft
    Oct, 2021
    - Jun, 2026

Experience

    • Account Manager
      • May 2023 - Apr 2024
    • Search Campaign Manager
      • Apr 2022 - May 2023

      •eCommerce management and reporting of search campaigns on Amazon and Walmart on a portfolio of 3 brands, strictly adhering to the client's ROAS goals.•Help the team identify opportunities for optimization and make media recommendations on Google & Microsoft Ads.•Supervise execution, moni...

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Enterprise Manager
      • Nov 2020 - Mar 2022

      Responsible for leading a team 10-15 specialists, tasked with campaign creations, optimizations across Pay Per Click platforms (Microsoft Advertising/ Google Ads) as well as fulfilling clients’ requests.

    • Optimizations Pod Leader
      • Sep 2020 - Nov 2020

      Support a team of 3 - 5 account specialists in their daily tasks assignment, conducting quality assurance processes and analyses to ensure the SEM efforts of our partner's clients are successful and have a strong foundation in their online marketing strategies.

    • Campaign Creation Specialist
      • Jun 2020 - Aug 2020

      Responsible for creating successful SEM campaigns on Google Ads and Microsoft Advertising, through proprietary software and developing a strong online marketing strategy based on the business goal information provided by our third party vendor, and with strict observance of the creation quality guidelines.

    • Digital Marketing Strategist
      • Sep 2019 - Jun 2020

      Responsible for helping Small to Mid-Sized Businesses promote their company in digital media by developing successful ad campaigns on Google Ads & Microsoft Ads and delivering an exceptional client experience to maximize retention & growth opportunities.

    • Quality Assurance Specialist
      • Jan 2018 - Sep 2019

    • Technical Support Specialist
      • Dec 2015 - Jan 2018

    • Marketing Consultant
      • Jan 2013 - Dec 2015
      • Managua

      Marketing consulting for small businesses.Design and implementation of marketing plans.Marketing research.Trademarketing consulting.Design and implementation of business plans.

  • Sitel
    • Managua
    • Customer Service Representative
      • Feb 2011 - Aug 2012
      • Managua

      Customer service representative for U.S. financial institution.Customer service representative for U.S. based hotel chain.

Education

  • 2008 - 2012
    Universidad Centroamericana, Managua

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