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Ruben Alberto, a seasoned entrepreneur and art director, has been driving innovative travel experiences in Rosario Islands Natural Park since February 2022. With over 13 years of experience in branding, web development, and advertising, Ruben has co-owned Juan Ballena | Travel Experiences in Cartagena, developed brand strategies for e-commerce, and managed advertising revenue. His expertise in graphic design, photography, and online advertising has been showcased through his work at various companies, including Un Problema Real, Daytours4u, and L&M Publicidad. Ruben holds a degree in Art Direction from Escuela Industria and an IT Master in Web Development from 2012.

Experience

  • Islasdelrosariotours.com
    • Cartagena, Bolívar, Colombia
    • Entrepreneur
      • Feb 2022 - Present
      • Cartagena, Bolívar, Colombia

      Help travelers unlock travel experiences in Rosario Islands Natural Park. Changing the way travelers connect to the places they visit, by helping them discover a destination’s best activities and attractions.

    • Co-Owner
      • Feb 2016 - Present
      • Cartagena, colombia

      Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and sales.

  • Un Problema Real
    • Buenos Aires - Bogota
    • Art Director
      • Aug 2013 - Present
      • Buenos Aires - Bogota

      Dos pelaos (chabones) directores de arte,publicistas, diseñadores web, carpinteros, peluqueros, paseadores de perros toderos. Que empezaron con una idea y ahora tienen un proyecto de comunicar y divertirse desde donde mejor se sienten cómodos... desarrollando ideas!www.unproblemareal.com

  • Daytours4u
    • Buenos Aires
    • Brand Manager
      • Mar 2011 - Present
      • Buenos Aires

      Creacion de marca para e-comerce. Web Front End Developer. Posicionamiento de marca y de sus destinos en los buscadores y en el rubro del turismo como especialistas para reservar actividades en las principales destinos de Suramérica

    • Diseñador Gráfico
      • Feb 2009 - Dec 2009

      Crear piezas gráficas (Mailing, pautas en revista) para promocionar los eventos semanales que realizaba la Asociación a sus empresas afiliadas en Bogotá mas de 500 afiliados.

    • Director de Arte Jr
      • Jan 2008 - Jun 2008
      • Bogota

      -Redactor Jr. L&M (Leonard y Montoya) publicidad. Shering Plough-Animal health, Banco mundial de Desarrollo, Renault.

  • Focus Ad
    • Colombia
    • Director de Arte
      • May 2007 - Jan 2008
      • Colombia

      -Director de Arte Freelance. Focus. Publicidad y desarrollo estratégico.

Education

  • 2011 - 2011
    Escuela Industria
  • 2012 - 2012
    IT Master
  • 2010 - 2010
    Escuela de Creativos "Underground"
  • 2003 - 2007
    Fundación Universidad de Bogotá 'JorgeTadeo Lozano'

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